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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the Advertising Market Automotive Brands
 Rešlová, Pavlína ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.
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The Role of Academical Trade Fair in Marketing Mix of School
 Rešlová, Pavlína ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The work is aimed at school fairs. Includes assessing their position in the marketing mix. The work deals with the question, why should the marketing management school. It outlines the components that are included in exhibiting at the fair. Contents includes evaluation of one academic fairs and assessmen how are leading the University of Economics Faculty of Management specifically.
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2 Rešlová, Petra
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