National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Tacit Knowledge Dynamics in Organization
Rajnošek, Ráma ; Kovář, František (advisor) ; Pirožek, Petr (referee) ; Mládková, Ludmila (referee) ; Bureš, Vladimír (referee)
If companies want to create competition advantage, they must operate with knowledge. Knowledge can be divided to tacit and explicit dimension. Tacit knowledge is not easy to express, it is in heads of workers. It is hard to transfer tacit knowledge to others and organizations have limited possibilities to operate with it. But 90% of all knowledge is tacit. Knowledge can grow, keeps its degree or decrease during the life cycle. Tacit knowledge can be built by learning or by creative thinking. Knowledge can be acquired by combinations from current knowledge, information and other ingredients. Knowledge is conserved in organization through telling stories, sharing in communities or by apprenticeship. Mentoring and coaching are very important for handling knowledge over persons in organization. Knowledge is liable to influences which decrease their value. These influences are biological (person leaves the organization) or comparative. Although the value of knowledge in organization is still on the same level, when competition build their knowledge, the level of organization relatively decrease. There are several instruments to scale up knowledge, care for it or not to lose its value for each phase of knowledge life cycle. The empiric research was focused on working with tacit knowledge in organizations in the Czech Republic. According to analysis of current theory and outputs from the research there is proposed the model how to work with tacit knowledge from its dynamic perspective.
Návrh komunikačního mixu ve vybrané firmě
Rajnošek, Ráma Bc. ; Hesková, Marie (advisor) ; Kuncl, Marek (referee)
Práce ve své teoretické části vymezuje pozici komunikace v marketingovém mixu, popisuje jednotlivé komponenty komunikačního mixu. Zaměřuje se na přímou komunikaci s orientací na využití elektronických kanálů. V praktické části je představena marketingová strategie společnosti Janssen-Cilag, jsou zde popsány jednotlivé nástroje dosavadního komunikačního mixu. V práci je dále provedena analýza vstupů pro účely navržení nového komunikačního mixu pro vybraný segment trhu a pro vybraný produkt. Je zde vypracován nový návrh komunikačního mixu pro elektronickou komunikaci s důrazem na využití nových trendů.

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1 Rajnošek, Ráma Bc.
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