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Business Plan of Hairdressing Salon Establishment
Stehlíková, Monika ; Procházková, Ivana (referee) ; Koleňák, Jiří (advisor)
The Master´s thesis concerns with the creation of the business plan. The prospectus is aimed at the establishment and the launching of the new hairdressing salon. Simultaneously, the business plan analyzes a status of other hairdressing salons, including the direct competitors. Based on the research and analyses are chosen the suitable strategy and tools which should bring added value to the owners and the satisfaction of customer´s needs as well.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Business Development of Travel Agency Cílka, Ltd.
Procházková, Ivana ; Műllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The Master's thesis characterizes, analyzes and assesses the current situation of the travel agency Cílka, Ltd. The thesis nalysis current position of the company, it deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. On the basis of findings, the work includes complex solution strategy, development and improvement company position, which should had help establish firm and fix her position on market.
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Proposal for the Assessment of Employees Working Professions
Kondýsková, Kateřina ; Procházková, Ivana (referee) ; Konečný, Štěpán (advisor)
This thesis is called „ Proposal for the Assessment of Employees Working Professions“. It is divided into two main part – the theoretical part and the practical part. The objective of this work is to create a proposal for the assessment of employees working professions in the selected company. In the theoretical part there are explanations of terms which are related to the subject of the thesis. In the practical part there is described the selected company and there is created a form for evaluation of blue-collar workers.
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LORD IS A KING. Old Testament metaphor from the perspective of cognitive linguistics: Cognitive-linguistic and translatological interpretation.
Procházková, Ivana ; Prudký, Martin (advisor) ; Sláma, Petr (referee) ; Karlík, Petr (referee)
This disertation uses methods of culturally-oriented and cognitive linguistics to describe the meaning of the Old Testament metaphor "God-King". The disertation follows up on the work of G. Lakoff, J. Johnson, M. Turner, G. Fauconnier, as well as the work of Czech cognitive linguistics (in particular, I. Vaňková). The author applies the theory of conceptual metaphor, the theory of mental spaces, the theory of conceptual integration, and some theories of cognitive semantics (for example, the theory of stereotype/prototype), to Old Testament texts. The author describes the meaning of the metaphors God, the shepherd, God, the warior, God, the lion, and God, the eagle in the Psalms as being partial expositions of the King metaphor. The metaphorical meaning is described by means of generic narrative structures abbreviated by the letters GPS in Czech) These are abstract narrative structures, which the author has isolated in the texts. They are source domains (shepherding, war, lion and eagle), and they repeatedly participate in the structuralization or metaphorical formulations. The methods of culturally-oriented and cognitive linguistics are also used to analyze and interpret Psalm 44, Psalm 76 and Lamentations 3:1-24. In the last section of the disertation, functionally conceived translations follow up...
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Concept building process in the environment of Grid paper
Procházková, Ivana ; Jirotková, Darina (advisor) ; Hejný, Milan (referee)
My diploma work focuses on geometrical environments geoboard, dotted paper, grid paper and triangular paper together. At first, I try to apply this experiment on myself, thus I discover the Pick's formula for a triangular paper. Consequently I apply different levels of a cognitive process on my procedure. By doing this I am trying to go through the same process the children experience during the experiments. My next part deals with a problem of how such aspects could be used in order to get the expected outputs from "RVP" and how these aspects are understood in textbooks. The last part contains the actual experiments with children in the geometrical backgrounds described above.
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Profile of female publishers/editors and their media image
Procházková, Ivana ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
This bachelor thesis deals with the profile of women publishers / editors and their media image. The first part of the thesis presents the traditional role of women in the field of book culture in the historical context. The main topic is selected important women publishers and editors and publishing houses in which they worked and continue to operate during the thirty-year period from 1989 to 2019. In this part of the work, I try to bring their comprehensive profiles, analyse their professional approach and differences in their activities. The next chapter consists of the introduction of other important women publishers / editors working in the domestic book culture. The second part presents an analysis of the media image of these selected women publishers and editors. The monitored media were both cultural and literary magazines and daily newspapers. The reference period covers the years 1989 to 2019. In a separate chapter, the work also brings two interviews with our key publishers, Ivana Pecháčková and Markéta Hejkalová.
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Democratic Education in Sudbury Valley School
Procházková, Ivana ; Voda, Jan (advisor) ; Uhlířová, Jana (referee)
The thesis deals with the global phenomenon of free education as a radical alternative to the present mainstream educational system. The author's goal is to describe phenomenon of free education and to find out to what extent this Sudbury educational model is viable, realizable and requested in other environment (incl. CR) and what results it brings, on the base of a content analysis of domestic, but particularly foreign sources and by means of an analysis of media reports and questioning from the background of the American Sudbury Valley School. The thesis is opened by an explanation of the necessity to change the educational paradigm to make it reflect the reality of the 21st century, and by mutual specification of the terms traditional and free education. Further chapters introduce the concept of free education; a substantial part of the thesis then provides a detailed insight into the operation and normal life of the Sudbury Valley School, including the results of its graduates in further education and in practical life. In the last chapter the author summarizes the research results and concludes that free education in democratic schools is, despite criticism and scepticism of a part of the public, an interesting, feasible and viable (not in the CR yet because of legislation barriers) alternative to the...
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