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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Motivation of Employees Analysis and Proposals of Stimulation Instruments
Plíšková, Pavla ; Kadlecová, Jarmila (referee) ; Franková, Emilie (advisor)
The subject of the submitted thesis is an influence of motivation and stimulation in a company on the labour performance of its employees. The thesis specifies a definition of terms such as motivation and stimulation, determinates motivational sources and stimulants in a company. It analyses the situation of the Backer Elektro CZ Comp.. The aim is to evaluate used motivational resources and to find out how the employees are satisfied with basic motivational factors. In the conclusion of this thesis the changes which should contribute to a higher motivation of the company employees are suggested.
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The Proposal for Changes of Organization Rules of Backer Elektro CZ Corp.
Plíšková, Pavla ; Tvrdíková, Hana (referee) ; Němeček, Petr (advisor)
Bachelor´s thesis analyses the present state of the organization rules of Backer Elektro CZ Corp. It specializes chiefly in organization structure. It describes the structure and refers to determinate deficiencies. It includes proposals of possible solutions of identified problems which should resoult in the improvement of cooperation and cost reduction of the company in future years. Main objektive is more effective organization of manpower.
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The Proposal for Changes of Organization Rules of Backer Elektro CZ Corp.
Plíšková, Pavla ; Tvrdíková, Hana (referee) ; Němeček, Petr (advisor)
Bachelor´s thesis analyses the present state of the organization rules of Backer Elektro CZ Corp. It specializes chiefly in organization structure. It describes the structure and refers to determinate deficiencies. It includes proposals of possible solutions of identified problems which should resoult in the improvement of cooperation and cost reduction of the company in future years. Main objektive is more effective organization of manpower.
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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Motivation of Employees Analysis and Proposals of Stimulation Instruments
Plíšková, Pavla ; Kadlecová, Jarmila (referee) ; Franková, Emilie (advisor)
The subject of the submitted thesis is an influence of motivation and stimulation in a company on the labour performance of its employees. The thesis specifies a definition of terms such as motivation and stimulation, determinates motivational sources and stimulants in a company. It analyses the situation of the Backer Elektro CZ Comp.. The aim is to evaluate used motivational resources and to find out how the employees are satisfied with basic motivational factors. In the conclusion of this thesis the changes which should contribute to a higher motivation of the company employees are suggested.
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