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Marketing communication HC Talent Plzeň
Pašková, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of HC Talent Plzeň Objectives: The aim of this bachelor thesis is to propose new measures to improve the marketing communication of the handball club Talent Plzeň based on an analysis of the current marketing communication with club fans. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this thesis. The methods include an analysis of relevant documents, billboards, posters, websites, etc., observations and semi-structured interviews with one of the co- owners and the manager of the club and the selected spectators of the matches. Results: The analysis of the current marketing communication with the fans of HC Talent Plzeň revealed some strengths and weaknesses. On their basis a proposal of the marketing communication for the season 2015/2016 has been created. The result of this bachelor thesis is the proposal based on the real possibilities of the club, current trends in modern sport marketing and events in the society. Keywords: marketing, communication strategy, communication mix, handball
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Study of interspecies differences in plasma protein binding of 18F-labeled radiopharmaceuticals
Pašková, Barbora ; Konečná, Klára (advisor) ; Jílek, Petr (referee)
Mgr. Barbora Pašková The study of antimycotic activity of newly synthetized substances Rigorous thesis Charles University in Prague, Faculty of Pharmacy in Hradec Králové Study program: Pharmacy Background: The aim of this rigorous thesis was to evaluace the antimycotic activity of 77 substances prepared at the Department of Inorganic and Organic Chemistry, Faculty of Pharmacy in Hradec Králové of Charles University in Prague. Method: The substances were tested by the microdilution broth method and all substances were tested at eight strains of yeasts and filamentous fungi. The tested substances were divided into five groups according to their chemical structure to salicylanilide carbamates, sulfoneamide ureas - derivates of sulphamethoxazole, sulphonamide imidazolidinetriones - derivates of sulphamethoxazole, derivates of isoniazide and substances with disunited structure. Results: The highest antimycotic activity was discovered in group of salicylanilide carbamates. There were tested 28 derivates of this group, from which 18 of them showed antimycotic activity. On the other hand, substances from group of derivates of isoniazide showed no antimycotic activity. The most susceptible strain was Trichophyton mentagrophytes and the most resistant was strain Aspergillus fumigatus. Conclusions: To...
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Návrh optimalizácie výrobného procesu vo vybranom podniku
Pašková, Barbora
This thesis deals with the optimization of the production process in a selected company. The aim is to suggest appropriate solutions to optimize production processes by using industrial engineering methods. The theoretical part is focused on Lean management, lean manufacturing and industrial engineering. The main part describes and evaluates the current state of the workplace. It contains miniaudits of the workplace, process analysis, images of the working day and Spaghetti diagrams, which are essential for development of proposals to improve the processes. These tools helped to identify and define the types of waste and their causes. Process optimization on the selected line of the company was conducted by workshop. This method is regarded as one of the fastest methods to solve problems which are not very time consuming and difficult.
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AC Sparta Prague Kids membership project
Pašková, Barbora ; Voráček, Josef (advisor) ; Křivda, Tomáš (referee)
Title: AC Sparta Prague Children's Membership Project Objectives: The main aim of the Diploma Thesis is a proposal to improve the project of the children's membership in the Kids Club and the Teens Club in AC Sparta Prague based on the current state of the project and the results of the marketing research. Methods: The main methods of collecting data and information used in this thesis were a marketing research focused on the satisfaction of the registered members and an in-depth interview with the manager of the project. The method includes an analysis of documents. Results: Based on the description and feedback from the current members, the Kids Club and the Teens Club may be considered a successful project falling within the overall philosophy of AC Sparta Prague. The overall concept of the children's membership project may be considered properly set, too. The selected method of registration and the registration form are evaluated positively however the pace of the whole registration process is slow. Most of the total number of the registered members are from the Capital City and the surrounding area and most of them are males. The members are satisfied with the membership offer and the existing events but they would welcome more events with the players. A weak point of the project is its...
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Marketing communication HC Talent Plzeň
Pašková, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of HC Talent Plzeň Objectives: The aim of this bachelor thesis is to propose new measures to improve the marketing communication of the handball club Talent Plzeň based on an analysis of the current marketing communication with club fans. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this thesis. The methods include an analysis of relevant documents, billboards, posters, websites, etc., observations and semi-structured interviews with one of the co- owners and the manager of the club and the selected spectators of the matches. Results: The analysis of the current marketing communication with the fans of HC Talent Plzeň revealed some strengths and weaknesses. On their basis a proposal of the marketing communication for the season 2015/2016 has been created. The result of this bachelor thesis is the proposal based on the real possibilities of the club, current trends in modern sport marketing and events in the society. Keywords: marketing, communication strategy, communication mix, handball
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Evaluation of activity of potentional antimycotic substances through the use of microdilution broth method IV
Pašková, Barbora ; Konečná, Klára (advisor) ; Vejsová, Marcela (referee)
Barbora Pašková Evaluation of the activity of potentional antimycotic substances through the use of microdilution broth method IV Diploma thesis Charles University in Prague, Faculty of Pharmacy in Hradec Králové Study program: Pharmacy Background: The aim of this diploma thesis was to evaluate the antimycotic activity of 34 substances prepared at the Department of Pharmaceutical Chemistry and Drug Control, Faculty of Pharmacy in Hradec Králové of the Charles University in Prague. Methods: The substances were tested by the microdilution broth method at eight strains of yeasts and filamentous fungi. The tested substances were divided into five groups according to their chemical structure: benzylamino substituted derivates of pyrazine-2- carboxamide, aliphatic aminoderivates of pyrazine-2,3-dicarbonitrile, cyclic aminoderivates of pyrazine-2,3-dicarbonitrile, aliphatic aminoderivates of pyrazine -2-carboxamide, cyclic aminoderivates of pyrazine-2-carboxamide. Results: The highest antimycotic activity was discovered in group of cyclic aminoderivates of pyrazine-2-carboxamide, especially in tested substances OJ101 and OJ103, which showed antimycotic activity to all of strains of yeast and filamentous fungi. On the other hand, substances of group of benzylamino substituted derivates of...
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Study of interspecies differences in plasma protein binding of 18F-labeled radiopharmaceuticals
Pašková, Barbora ; Konečná, Klára (advisor) ; Jílek, Petr (referee)
Mgr. Barbora Pašková The study of antimycotic activity of newly synthetized substances Rigorous thesis Charles University in Prague, Faculty of Pharmacy in Hradec Králové Study program: Pharmacy Background: The aim of this rigorous thesis was to evaluace the antimycotic activity of 77 substances prepared at the Department of Inorganic and Organic Chemistry, Faculty of Pharmacy in Hradec Králové of Charles University in Prague. Method: The substances were tested by the microdilution broth method and all substances were tested at eight strains of yeasts and filamentous fungi. The tested substances were divided into five groups according to their chemical structure to salicylanilide carbamates, sulfoneamide ureas - derivates of sulphamethoxazole, sulphonamide imidazolidinetriones - derivates of sulphamethoxazole, derivates of isoniazide and substances with disunited structure. Results: The highest antimycotic activity was discovered in group of salicylanilide carbamates. There were tested 28 derivates of this group, from which 18 of them showed antimycotic activity. On the other hand, substances from group of derivates of isoniazide showed no antimycotic activity. The most susceptible strain was Trichophyton mentagrophytes and the most resistant was strain Aspergillus fumigatus. Conclusions: To...
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Zeměpisná označení a označení původu výrobku ve světle nové komunitání úpravy
Pašková, Barbora
This bachelor thesis deals with designations of origin and geographical indications of products and determines the benefits and risks to Czech entrepreneurs and consumers. The first part deals with modification of labels in the European Union and national markings called quality marks. Explains the basic differences between trademarks and protected indications and focuses on solved disputes between them. The main part provides view on the impact of indication on sale of products. It deals with their importance and points to propagation of labels. The last part is focused on disputes concerning the designations of origin or geographical indications of Czech and foreign products.
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