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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
The dependence of the amount of revenue of the highest ranking football leagues based on the ranking of countries according to the UEFA club coefficient.
 Oralová, Nika ; Štědroň, Bohumír (advisor) ; Šíma, Jan (referee)
Title: The dependence of the amount of revenue of the highest ranking football leagues based on the ranking of countries according to the UEFA club coefficient. Objectives: In its work, the main aim was to examine the correlation between the amount of income of the highest football leagues and the countries' rankings on the UEFA club coefficient ladder. Shall the correlation be proven, further aims of its work would be description and quantification of the correlation. One of the side aims is the analysis of the nowadays football phenomena and proving its worldwide significance. Methods: In its work, publicly available data (professional literature, annual reports, statistical yearbooks) was analysed. On the basis of the data collection and analysis, the data was compiled and compared with each other in order to follow trends and create thorough conclusions. On the basis of the correlation between the monitored indicators, these correlations were measured. For the purposes of the correlation measurement, the statistical method of regression analysis was used. Results: The main finding of this work is that the correlation between the amount of income of the highest football leagues and the contries' rankings on the UEFA club coefficient ladder was proven. This finding is based on the results of the...
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The marketing plan of sport organization Elite Sport
 Oralová, Nika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: The Marketing plan of sport organization Elite Sport Objectives: Create the right marketing plan already functioning organization Elite Sport. This plan will reflexy current situation and expected developments in the market. The main objective of organization is extend the range of trainings with maximum effective use of current resources. Methods: The study of literature, preparation of SWOT analysis, study of websites and internal documents. Results: Developed a marketing plan and suggested changes that will lead to the development of the organization. Key words: marketing, marketing mix, planning, marketing strategy, servicee
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