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Use of online marketing to increase product awareness
Ondřej, Lukáš
This bachelor thesis focuses on the possibilities of increasing visualization of the new product, dryer sheets, on the Czech market through internet marketing. When creating a marketing plan, the conditions and specifics of the Czech market were taken into account. Thanks to the increasing sales of laundry dryers on the Czech market, the group of potential customers for whom this product is interesting and useful is increasing.
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Taxing the digital sector
Ondřej, Lukáš
This thesis is about the taxation of the digital sector of the economy. Currently, this issue is being discussed because of the fast development of these services, where the current rules for taxation of goods and services are still dependent on the physical presence of entities at the point of sale and thus unusable. The work is focused on existing systems and proposals on how to tax this sector in the EU, problematics in international tax planning and aggressive planning to reduce the tax base. The aim of the thesis is to compare available proposals and established regimes in the EU and to draw a proposal for taxation of digital services for the Czech Republic. The main method of this thesis is to analyze the obtained data for the subsequent comparison of indicators and benefits for the Czech Republic. The thesis offers an insight into the digital sector, countermeasures by individual states by application of unilateral measures and the EU measures and effort to come up with a common tax regime. The main benefit of the thesis is the proposal for taxation of the digital sector in the Czech Republic and the estimate of possible revenues. The Czech Republic has started to address this issue in early 2019, but it is still uncertain how or when this taxation will occur.
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Virtual meditation: comparison of the effects of meditation and neurofeedback on cognitive processes
Ondřej, Lukáš ; Loneková, Katarína (referee) ; Kulišťák, Petr (advisor)
The aim of this diploma thesis was to investigate and compare effects of meditation and neurofeedback on human neurophysiology, cognitive and attentional processes. The theoretical part consists of tree chapters. First, chapter introduces the concept of meditation in neuropsychology, overviews different types of meditation, denotes methodological problems and presents health benefits and possible use in psychotherapeutic process. Second part deals with physiological specifics of meditation, meditation-induced changes in cardiovascular and cortical system, and employment of imaging methods in meditation research. Third part approaches neurofeedback from the standpoint of meditation and attempts to document some basic similarities between the two techniques and their use in psychology-related areas.
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Diversity management in the selected organisation
Nová, Miroslava ; Pauknerová, Daniela (advisor) ; Ondřej, Lukáš (referee)
This thesis deals with the application of diversity management in the selected organisation, namely RWE Group in the Czech Republic. It focuses on the diversity of gender and age, particularly young women - students and university graduates. The aim of the thesis is to determine what factors play a role in the decision making about first job of young women as well as the expectations from their future employers. The results are evaluated and compared with the implemented diversity programme for gender and age in the RWE Group in the Czech Republic. The thesis further provides a verification if the findings of the thesis match the expectations of the identified target group. The thesis is divided into two parts. The theoretical part introduces basic terms such as diversity, diversity management including benefits and potential challenges that come along with the implementation. The practical part presents RWE Group in the CZ and the implemented diversity programme.
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Age diversity - promoting equal opportunities in RWE
Procházková, Petra ; Němec, Otakar (advisor) ; Ondřej, Lukáš (referee)
The topic of the thesis entitled "Age diversity - promoting equal opportunities in RWE" is an analysis of diversity management tools specific to the company from 2011 to 2012, defining age management and proposing an action plan of age diversity in the company for the years 2013 and 2014. The theoretical part of the thesis defines the basic concepts needed to deal with the issues such as equal opportunities, diversity, age management. The thesis includes a description of the historical development of diversity management, including the legislative framework in the EU and the Czech Republic. Age management is the management with regard to the age and abilities of employees and, as such, is clearly related to demographic changes of society. The thesis summarizes the forecasts of demographic development provided by ČSÚ, indicating that the demographic situation in the Czech Republic leads to the aging of population. In the practical part of the thesis is an analysis of the project "Diversity" of RWE Group on 31 December 2012, particularly with regard to the application of tools for age diversity, analysis of diversity of the labor force, and the definition of a job potential. Analysis results are compared with those of selected companies in age management. Based on the findings an action plan of age diversity of the RWE Group for next period is designed. The aim of the thesis is to verify the positive benefits of age diversity for the RWE Group in the Czech Republic.
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