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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Plan
 Novosadová, Martina ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.
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Strategic Analysis
 Novosadová, Martina ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
The aim of this bachelor's thesis is to make a strategic analysis of a chosen agricultural enterprise. On the basis of results of the strategic analysis the strategic recommendations, which could contribute to a development of the analysed enterprise, are designed. The thesis is divided into two main parts -- theoretical and practical. The theoretical part is focused on an explanation of concepts and methods connected with strategic analysis and strategic management. In the second part of the thesis -- practical part -- the analysis of the surroundings and the analysis of the internal environment of the enterprise are realized. The information acquired from the realized analysis is summarized in the SWOT analysis. The last subchapter of the practical part includes the proposed strategic recommendations for the analysed enterprise.
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See also: similar author names
6 Novosadová, Michaela
4 Novosadová, Monika
2 Novosádová, Miroslava
4 Novosádová, Monika
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