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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing of e-Government in Czech Republic
 Nádvorníková, Markéta ; Lechner, Tomáš (advisor) ; Vláčil, Jan (referee)
The subject of this thesis is the possibility of an application of marketing tools in the public administration, particularly in the field of a gradual computerization of the public administration, called e-government. In the Part I, a suitability of the use of manager methods within the public sector is discussed and, a development of these implementations is outlined. An emphasis is then put on the marketing tools and methods of communication between the public authorities and the population. The communication issue is followed by a partial survey, which observes an openness of websites of selected national authorities. Finally, the main analysis of the thesis is to evaluate the public awareness of the possibilities of using the e-government services in our country. The questionnaire-based survey disproved an initial hypothesis, that the lower utilization of some tools is a result of a lack of information provided to the citizens.
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Influence of postwar political and social changes on tourism in Bohemian Switzerland
 Nádvorníková, Markéta ; Chalupecký, Petr (advisor) ; Szobi, Pavel (referee)
The aim of the thesis is to analyze the tourism in the Czechoslovak border area after the World War II to the end of the sixties. The area of the Bohemian Switzerland was chosen for the basis of the analysis. The first part includes an outline of the development of the tourism during the 19th and the early 20th century. Afterwards some important changes of the interwar period are examined, followed by impacts of postwar political and social changes. The thesis has confirmed the hypothesis that the development of the region's tourism was much more substantially affected by the expulsion of Germans from the border area than by the subsequent regime change in 1948. Based on available data, the analytical part of the thesis includes a comparison between the interwar and postwar periods from the point of view of the performance and position of the state and non-state organizations for the tourism.
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See also: similar author names
1 Nádvorníková, Marie
2 Nádvorníková, Martina
1 Nádvorníková, Michaela
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