National Repository of Grey Literature 7 records found  Search took 0.01 seconds. 
The Imperial Propaganda with Focus on the Female Element in Portrait Art
Mrázková, Eliška ; Ondřejová, Iva (advisor) ; Titz, Pavel (referee)
The thesis is focused on the imperial propaganda in sculpture, gems and coins. It focuses primarily on the importance of the female element of propaganda, therefore describes how the goddesses are compared to empresses and how it happens. It also deals with portraits of emperors, who use display of female goddesses and personifications or other female elements in their portraits. The thesis rates the frequency of female subjects in different periods and their changes, separates the general set of themes of propaganda used by each emperor and female elements specific to a particular ruler. It follows the gradual portrait emancipation among women close to the emperor. Social changes and their reflection in political propaganda are also seen. Time period begins with the reign of Augustus, continues with Julio-Claudian dynasty, the year of four emperors, Flavian dynasty, Adoptive emperors and Severan dynasty.
The Imperial Propaganda with Focus on the Female Element in Portrait Art
Mrázková, Eliška ; Ondřejová, Iva (advisor) ; Titz, Pavel (referee)
The thesis is focused on the imperial propaganda in sculpture, gems and coins. It focuses primarily on the importance of the female element of propaganda, therefore describes how the goddesses are compared to empresses and how it happens. It also deals with portraits of emperors, who use display of female goddesses and personifications or other female elements in their portraits. The thesis rates the frequency of female subjects in different periods and their changes, separates the general set of themes of propaganda used by each emperor and female elements specific to a particular ruler. It follows the gradual portrait emancipation among women close to the emperor. Social changes and their reflection in political propaganda are also seen. Time period begins with the reign of Augustus, continues with Julio-Claudian dynasty, the year of four emperors, Flavian dynasty, Adoptive emperors and Severan dynasty.
Media education from the view of students
Mrázková, Eliška ; Wolák, Radim (advisor) ; Chudoba, David (referee)
Media education is focused on the systematic increase of media literacy, and in most developed countries it is included in the education system at various levels of educational institutions. The aim of this thesis is to bring a different perspective on the issue of media education, and specifically from the point of view of students. The thesis concerns the teaching of media education and also provides an insight into the situation at a particular grammar school. Theoretical solutions described in the first chapter of the thesis provide a basic outline associated with the definition of concepts and with the approach to current forms of media education. The central part consists of the research of the status of media education in secondary schools. The specific research was realised at grammar school in Třebíč, where the teaching of media education is applied through voluntary optional seminars for students. The research was conducted by using a qualitative method of focused groups among students of the third and fourth year of grammar school. Concurrently with the qualitative research, quantitative research was conducted through a questionnaire survey among students of the second year of grammar school. Bringing both selected methods together ensures a greater objectivity of the research, and brings more...
The Religious Significance of Animals in the Czech and Moravian Neolithic
Mrázková, Eliška ; Popelka, Miroslav (advisor) ; Remišová Věšínová, Kamila (referee)
This bachelor thesis deals with the animal worship in neolithic. The author focuses on the material proof of possible worship from Bohemia and Moravia. These proofs includes special treatment with animal relics and artistic representation of animals in sculpture and zoomorphic vessels. There are examples of similar artefacts from neighboring states. The thesis tries to summarize their interpretations. Next part is focused on ethnological evidence of animal worship and its possible connections with neolithic religion.
The Imperial Portrait since Augustus till Traianus
Mrázková, Eliška ; Ondřejová, Iva (advisor) ; Titz, Pavel (referee)
This bachelor thesis deals with the portraits of emperors and their wifes in free-standing sculpture and coins. The time period includes the Agustan era, the Julio-Claudian dynasty, the Year of the Four Emperors, the Flavian dynasty and Nerva and Traianus from the Adoptive Emperors. The thesis compares the artistic interpretation of emperors and ancient literary sources. It describes geographical differences in portrait before and after the accession and context with Roman political propaganda. Historical background is added.
Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
Marketing Strategy of Non-profit Organizations Focused on Social Problems in Třebíč
Mrázková, Eliška ; Khendriche Trhlínová, Zuzana (advisor) ; Vochozková, Jacqueline (referee)
The topic of the thesis is to emphasize the importance of marketing in non-profit sector. The theoretical part deals with marketing principles and their using in non-profit organizations. The practical part of the thesis is focused on evaluation and comparison of marketing and communication strategies in two non-profit organizations that are situated in Třebíč and provide social services for mentally handicapped people. At the end of the thesis I have suggested some improvements in marketing of these organizations.

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12 Mrázková, Eva
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