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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the satisfaction of employees of Prague branch of company XY
 Montšková, Kristýna ; Franková, Emilie (advisor) ; Gottwaldová, Zuzana (referee)
This thesis analyses the satisfaction of employees of the Prague branch of company XY. The work is divided into two parts, theoretical and practical. Job satisfaction is defined in the theoretical part. There are individual definitions of job satisfaction and selected theories dealing with this issue. The practical part is devoted to the presentation of XY, methodological apparatus and the characteristics of the sample of respondents who participated in the research. The processing and interpretation of the empirical data then follows. The work has two parallel goals. The first objective is to analyze the job satisfaction of employees of the Prague branch of XY. Their satisfaction is determined using a questionnaire and on the basis of a proposal of improvement. The second objective is to evaluate measures introduced through interviews with management and employees themselves XY year after the execution of the research. This allows an objective determination of the impact of the research and furthermore how each of the implemented changes contributed to employee job satisfaction.
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Analysis of marketing mix of the company MOIRA CZ a.s.
 Montšková, Kristýna ; Horová, Olga (advisor) ; Gottwaldová, Zuzana (referee)
The goal of this Bachelor's Thesis was to analyze the marketing mix of MOIRA CZ, a. s., in the store Prodejna termoprádla Florenc, whose main activity is the sale of functional underwear of this brand. Analysis was based primarily on inspection of the shop and storage area, an interview with company's managers and marketing research realized by written questionnaire with personal contact made in the store Prodejna termoprádla Florenc. The work is divided into two parts. The theoretical part deals with individual instruments of marketing mix, so-called "4P". The practical part is focused on the introduction of company MOIRA CZ, a. s., descriptions of individual components of the current marketing mix in the store Prodejna termoprádla Florenc, evaluation of marketing research and suggestions for improvements.
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