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Radiologist assistant´s work in bone densitometry department
MIKŠOVSKÁ, Kateřina
In the bachelor´s thesis is explains and throughly describes bone density scan. Densitometry measures bone mineral density (BMD) and bone density. The test is used primarily to detect an osteoporosis diagnosis. The examinatio is most often performed on the lumbar spine, vertebras (L1-L4) and a left hip joint. During the examination the right positioning a patient is important. It is also necessary to use suitabla positioning supports and correctly asses and anylyze the picture. Osteoporosis is a bone disease that cause a loss of bone density. It is also called the silent killer, because it ogten develops without ay symptoms or pain. The most common cause a fit is lack vitami D, menopause and some other illnesses. Osteoporosis causes the thinning of bones which can lead to fracture of vertebras, proximal end of a femur, distal section of forearm, fractures of ribs, pelvis and tibia. Losing height up to several centimetres is typice for this disease.
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Low-threshold facilities as a tool for integration of youths at risk
Mikšovská, Kateřina ; Veselý, Arnošt (advisor) ; Kalvas, František (referee)
Bachelor's thesis concentrates on low threshold facilties as a means of integration of youth at risk to society. The author defines the terms youth and youth at risk, concentrates on integration of youth to society and defines roma youth as a specific group inside our society with specific needs.She describes the history of these facilities in Czech republic, similiar institutions from abroad and their experience, the definition and principles of institutions that are low threshold and the legislative basis in the system of social services. In the practical part of this thesis, the author describes similarities and differences between opinions on the functionality of low threshold facilites among their workers and clients. She concentrates on two concrete clubs where she realizes a case study. The main differences are shown by ethnic divergences of the target group of clubs. In one of the clubs there are only Roma. One of the differences were favorite activities of clients in the club. For Roma's youth, it was mainly dancing, playing instruments, as well as tutoring. For the majority youth then spending time on computer. Likewise, the main reason why Roma youth visited club, was for tutoring.For the representative of the majority population, it was boring. Workers differed in opinion on the main objectives...
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Low-threshold facilities as a tool for integration of youths at risk
Mikšovská, Kateřina ; Veselý, Arnošt (advisor) ; Kalvas, František (referee)
Bachelor's thesis concentrates on low threshold facilties as a means of integration of youth at risk to society. The author defines the terms youth and youth at risk, concentrates on integration of youth to society and defines roma youth as a specific group inside our society with specific needs.She describes the history of these facilities in Czech republic, similiar institutions from abroad and their experience, the definition and principles of institutions that are low threshold and the legislative basis in the system of social services. In the practical part of this thesis, the author describes similarities and differences between opinions on the functionality of low threshold facilites among their workers and clients. She concentrates on two concrete clubs where she realizes a case study. The main differences are shown by ethnic divergences of the target group of clubs. In one of the clubs there are only Roma. One of the differences were favorite activities of clients in the club. For Roma's youth, it was mainly dancing, playing instruments, as well as tutoring. For the majority youth then spending time on computer. Likewise, the main reason why Roma youth visited club, was for tutoring.For the representative of the majority population, it was boring. Workers differed in opinion on the main objectives...
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Marketing and Commercial Communications of the Hockey Club Sparta Prague
Mikšovská, Kateřina ; Mikeš, Jiří (advisor) ; Klimíček, Tomáš (referee)
The main purpose of the thesis is to describe and analyze the marketing and communication strategies of the hockey club HC Sparta Prague. The thesis comprises two parts -- theoretical and practical. Talking about the theoretical chapters, marketing and commercial communications, their role and so called marketing mix are described in there. The practical part of the thesis aims at the target groups, marketing goals description and analysis of the singular tools of the marketing mix. However, the very fundamental chapter comprises the interpretation of the past campaigns applied during the season 2009/2010. The last part focuses on some new topics and ideas to be introduced during the forthcoming season.
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Typologie zákazníků (firma IKEA)
Mikšovská, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Cílem bakalářské práce je popsat zákaznickou typologii společnosti IKEA a na základě kvalitativního marketingového šetření zjistit, zda doposud užívaná tradiční segmentační kritéria jsou v českém prostředí dostačující. První část práce se zaměřuje na přiblížení společnosti IKEA, její historii, základní hodnoty, specifika a chování na globálním i českém trhu. Následující kapitoly jsou věnovány obecné i konkrétní segmentaci zákazníků. V praktické části jsou teoretické poznatky podloženy a vysvětlovány menším marketingovým průzkumem provedeným přímo v IKEA. Práce je doplněna fotografiemi, které dokumentují průběh marketingového šetření.
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