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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the region Vysočina as the tourist destination
 Meruňka, Pavel ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Tourism was realized very rarely a few decades ago. Today it is a significant part of the world's GDP and has become a major economic factor. The Czech Republic is a very attractive country in the heart of Europe with numerous natural, historical and cultural values. The tourist region Vysočina can boast all these qualities, yet one of the least visited region in the Czech Republic. This thesis deals with a detailed analysis of the potential of the tourist region Vysočina to become a competitive tourist destination. The aim of this work is to analyze primary and secondary tourism field and to assess the organizational structure of tourism and promotional activities of tourism operators with an emphasis on planned projects. The author's own research, focused on the general opinion on the issue of tourism in the region and on the evaluation of the tourism offer, is a part of this work as well. The benefit of the thesis lies in the overall recovery of the tourist supply and in making the region more attractive which can contribute to potential subsequent increased and mobilizing demand for tourism in Vysočina.
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Franchise networks operating in the Czech market in business services
 Meruňka, Pavel ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
This bachelor's thesis introduces a franchising as a modern and promising form of business that in the context of globalization of the world economy has a great future. There are explained the principles on which the franchising is based and all the advantages and disadvantages for both contractual partners. It provides some pieces of information about different forms of franchise cooperation, legal and other requisites in the creation of a franchise system and the world development of franchising focusing on the current situation in the Czech Republic and its use in coming years. The second part presents the franchising in practice. It's based on personal interviews with leading representatives of the two franchise companies providing business services. The goal of this part is to acquaint with the principles of running these organizations and to analyze their beginnings and the subsequent implementation in the Czech market. The final section summarizes the author's survey which was supposed to find out the awareness and knowledge of the franchising among young people.
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1 Merunka, Petr
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