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Legal conduct of individual forms of business companies
Mahdal, Miroslav ; Zahradníčková, Marie (advisor) ; Plíva, Stanislav (referee)
Legal Act of particular forms of business companies ABSTRACT This thesis goes into integrated problems of legal act of business companies, as in general term - with the outline of philosophical and conceptual aproaches to this subject and with the explanation of basic concepts of legal act and business companies, as especially in term of legal act allowance of business companies in Czech rule of law, with the reference to the upcoming re-codification of private law that will also affect the selected subject. The first part of the thesis introduces the reader into the problem of legal ct of business companies and the reader is equipped with the necessary knowledge of approaches and basic concepts that refer to the given problems, as in term of current Czech rule of law, as in historical and philosophical term, whereby it presents the wider view of the mentioned subject to the reader. The second part of the thesis goes into the legal act of business companies in the Czech rule of law, resp. in general term, when the given problems strike upon all business companies. It explains two basic forms of possible legal act of business companies - resp. the direct act of statutory body and the representation. The Business Code interprets it in its § 13 Par. 1, the second sentence: "The legal person acts by way of...
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The impact of loyalty programs on customer loyalty
Ištvancová, Dominika ; Zamazalová, Marcela (advisor) ; Mahdal, Miroslav (referee)
Loyalty programs are one of the tools that serve to create customer loyalty. The aim of this thesis is to determine whether loyalty programs of perfumeries and satisfaction with their impact on customer loyalty. The theoretical research summarizes the available knowledge about consumer behavior, loyalty and loyalty programs. The parfumeria market analysis in the Czech Republic and the content analysis of the MML TGI provide sufficient information about the established loyalty programs and the target group of perfumeries. The practical part, in the form of a questionnaire survey, examines in particular the advantages of the loyalty program and customer satisfaction. Based on the results of the work are in the final part recommendations for more effective loyalty program.
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Legal conduct of individual forms of business companies
Mahdal, Miroslav ; Zahradníčková, Marie (advisor) ; Plíva, Stanislav (referee)
Legal Act of particular forms of business companies ABSTRACT This thesis goes into integrated problems of legal act of business companies, as in general term - with the outline of philosophical and conceptual aproaches to this subject and with the explanation of basic concepts of legal act and business companies, as especially in term of legal act allowance of business companies in Czech rule of law, with the reference to the upcoming re-codification of private law that will also affect the selected subject. The first part of the thesis introduces the reader into the problem of legal ct of business companies and the reader is equipped with the necessary knowledge of approaches and basic concepts that refer to the given problems, as in term of current Czech rule of law, as in historical and philosophical term, whereby it presents the wider view of the mentioned subject to the reader. The second part of the thesis goes into the legal act of business companies in the Czech rule of law, resp. in general term, when the given problems strike upon all business companies. It explains two basic forms of possible legal act of business companies - resp. the direct act of statutory body and the representation. The Business Code interprets it in its § 13 Par. 1, the second sentence: "The legal person acts by way of...
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