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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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Franchising in the Czech food market
Macura, Michal
The topic of this diploma thesis is “Franchising in the Czech food market”. The objective of this thesis is to create a model of entry the food market in form of recommendations for future franchisees. These recommendations will be based on own work of the author, who will use strategic management methods to evaluate the market both internally and externally using methods such as SWOT, PESTE, IFE and EFE matrix or Porter’s five forces. Market analysis will be accompanied by analysis of primary data obtained from owners of active food stores who concentrate on high-quality, farmers’ and regional products. Regression analysis is used to process these data and provide results on which factors are important and which influence the economic performance of the food store. Advantages and disadvantages of franchising as seen by experienced franchisees are then presented to complete all necessary information to give final recommendation for potential franchisees for their future entrance to the market.
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"Faces of the Victorian Double: Development of the Doppelganger in the British Literature of the Nineteenth Century"
Macura, Michal ; Beran, Zdeněk (advisor) ; Wallace, Clare (referee)
English abstract To understand why the doppelgänger, or the phenomenon of double personality, developed such literary presence in the fin-de-siècle Victorian Britain we must look to the dramatic social changes which had taken place since the beginning of the Industrial Revolution, as well as to the nascent science of psychology and its preoccupation with the subconscious in relation to consciousness. The doppelgänger typically emerges where one component of personality is suppressed due to supra-individual requirements and expectations. The doppelgänger is, therefore, closely linked to its environment. It is not so much a literary figure as an intense dialectical relationship between two sides of personality. The doppelgänger frequently constitutes a flight from the conscience, which in itself is a social construct. Both Dr Jekyll and Dorian Gray are fully conscious of the possibilities open to them through their alter egos - they may ignore the dictates of the public opinion as well as other institutions whose goal is effect a certain degree of conformity in society. The doppelgänger enables the subject to realise its unconscious ambitions. The doppelgänger may also be analysed in the context of the artist and their creation. Dorian Gray, Lord Henry Wotton, Basil Hallward and Dorian's portrait, leaving aside...
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Moral, social and psychological issues in the works of Robert Louis Stevenson
Macura, Michal ; Clark, Colin Steele (referee) ; Beran, Zdeněk (advisor)
The works of Robert Louis Stevenson, as widely varied as The Treasure Island, "Markheim" and The Ebb-Tide are deeply immersed in social, psychological and moral issues peculiar not only to the Victorian age but also relevant to our own time. His is the very benign, unpretentious and fatherly view of mankind common to all great thinkers and insightful artists. In his prose he explores the character of human mind with its deformities and incapacities as well as its virtues, for to be true to life is, in Stevenson's own words, much more estimable than to idealize it. An honest critique of social illnesses is worth a great deal more than mere show of goodness, prudence and morality often required by the publishers and expected by the reading public of Victorian era. The present thesis concerns itself both with Stevenson's theoretical concepts and the practice of his writing. It discusses the motivation, realization and reception of the prevalent themes of Stevenson's prose: duality of one's character, internal struggle against social pressure, assumed respectability and criticism of oppressive policies. Along with these, it also deals with the man's need to stay truthful to his nature, a concept Stevenson defends with some energy both in his essays and his work. Powered by TCPDF (www.tcpdf.org)
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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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