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Possibilities of inclusive education within the 1st stage of primary school
Machová, Eva ; Poche Kargerová, Jana (advisor) ; Vallin, Petra (referee)
The thesis entitled "Possibilities of Inclusive Education in Primary School" discusses inclusive education with a closer look at its application in primary school. The theoretical part of the thesis focuses on defining the concept of inclusion and terms related to it, introduces the background and principles of inclusive education and describes international conventions and national regulations that are central to the application of inclusion in the Czech environment. The thesis shows the principles of implementation of inclusive education in the Czech Republic and offers possibilities of evaluating the pro-inclusiveness of education. The second chapter of the theoretical part is devoted to the education of pupils with special educational needs in primary school, presents the system of education of these pupils and focuses on the actors in inclusive education - pupils, teachers and teaching assistants. The chapter also focuses on the guidance system in the school system and the support measures provided to pupils with special educational needs. The last chapter of the theoretical part characterises the private school system. The practical part focuses on a particular primary school and the possibilities of inclusive education at this school. It describes the support measures for grades 1-3 of...
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Social Networks Hyspace and Facebook as a Part of Internet Marketing During 2007/2008
Kaucká, Kristýna ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
The bachelor's thesis researches the topic of electronic social networks MySpace and Facebook within the framework of internet marketing. The first part of the thesis consists of an introduction into electronic marketing, a definition of social networks and a brief description of their history and the way the function. The second part of the thesis describes the MySpace and Facebook networks, their functions, the possibilities of commercial communication which they offer and their influence on social communication.
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Performance metrics of on-line marketing projects : application of Google Analytics
Štěpánek, Jiří ; Máchová, Eva (advisor) ; Kot, Pavel (referee)
Bachelor thesis "Performance metrics of on-line marketing projects: Application of Google Analytics"is focussed on the web site measurement with the tools of web analytics. The beginning of this thesis briefly describes the importance of research for marketing communication. It describes performance measurement of marketing communication and media measurement in non-internet marketing in contrast to the possibilities of measurement in internet environment. The crucial part of the thesis is focussed on the tools of web analytics, description of its function and its basic terms. Then it describes the possibilities of measurement and the utilisation of the research results for improvements of on-line marketing activities and websites maintaining. The thesis presents web analytics as an inseparable part of efficient on-line marketing and websites management. It in detail describes Google Analytics, which is one of the web analytics solutions, and its usage. In the end of the thesis there is insight to the metrics of websites of Felicity Hotels during January and February 2010 and their importance from the marketing point of view.
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Cholinergic neurons and Alzheimer's disease
Machová, Eva ; Doležal, Vladimír (advisor) ; Krištofíková, Zdena (referee) ; Zvolský, Petr (referee)
Alzheimer's disease is a degenerative brain disorder. The incidence of the disease increases with age and every year the total number of affected persons is higher. The malfunction of various mental functions is a typical feature of Alzheimer's disease, including loss of short-term memory and development of personality changes. It is now generally accepted that the main cause of the disease is increased production of r3-amyloid fragments that mediate toxic effects and lead to r3-amyloid plaques formation. Alzheimer's disease and also normal aging are accompanied by a loss of cholinergic neurons and weakened cholinergic neurotransmission. In my thesis I dealt with changes in the brain chol inergic system during aging in control mice and in a mouse model of Alzheimer's disease (APPswe/PS1 dE9). In this context I also investigated in vitro influence of docosahexaenoic acid (w-3 essential fatty acid) changes in membrane cholesterol content on the expression of cholinergic phenotype in the NG108-1 5 cholinergic cell line. I also performed ex vivo experiments on rat brain cortex to investigate the characteristics of action of muscarin ic agonist xanomeline that was developed as a selective muscarinic agonist to strengthen signalization through the muscarinic M1 receptor in Alzheimer's disease. The experiments on...
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The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, but on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine ČiliChili is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
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