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Linear codes and a projective plane of order 10
Liška, Ondřej ; Drápal, Aleš (advisor) ; Vojtěchovský, Petr (referee)
Projective plane of order 10 does not exist. Proof of this assertion was finished in 1989 and is based on the nonexistence of a binary code C generated by the incidence vectors of the plane's lines. As part of the proof of the nonexistence of code C, the coefficients of its weight enumerator were studied. It was shown that coefficients A12, A15, A16 and A19 have to be equal to zero, which contradicted other findings about the relationship among the coefficients. Presented diploma thesis elaborately analyses the phases of the proof and, in several places, enhances them with new observations and simplifications. Part of the proof is generalized for projective planes of order 8m + 2. 1
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The influence of new internet concerns on transformation of the traditional publishing house in central Europe
Liška, Ondřej ; Štětka, Václav (advisor) ; Švelch, Jaroslav (referee)
The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.
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Linear codes and a projective plane of order 10
Liška, Ondřej ; Drápal, Aleš (advisor) ; Vojtěchovský, Petr (referee)
Projective plane of order 10 does not exist. Proof of this assertion was finished in 1989 and is based on the nonexistence of a binary code C generated by the incidence vectors of the plane's lines. As part of the proof of the nonexistence of code C, the coefficients of its weight enumerator were studied. It was shown that coefficients A12, A15, A16 and A19 have to be equal to zero, which contradicted other findings about the relationship among the coefficients. Presented diploma thesis elaborately analyses the phases of the proof and, in several places, enhances them with new observations and simplifications. Part of the proof is generalized for projective planes of order 8m + 2. 1
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The Takeover of Austrian Arlines by Lufthansa as a Springboard for the Change of Marketing Strategy
Liška, Ondřej ; Dolanská, Nora (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis "The Takeover of Austrian Airlines by Lufthansa as a Springboard for the Change of Marketing Strategy" maps issues of a current airline marketing and trends of air transportation within the framework of tourism. The paper describes the process of the takeover of Austrian Airlines by Lufthansa aviation group and focuses on changes in a marketing strategy of Austrian Airlines, which the company introduced after the takover. These changes are influenced by a marketing concept and communication of the parrent company Lufthansa and because of that the thesis describes marketing communications activities of Lufthansa in a period of the takeover, thus in years 2009 - 2011. The thesis borrows at the most from a publicly available sources and therefore it describes a communication designed for medias and the public. Therefore the paper does not consider a communication among partners within the framework of Deutsche Lufthansa AG Group, nor a communication to other business partners and not even an internal communication.
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