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Chování spotřebitele na trhu čerpacích stanic
Kučera, Karel
The bachelor thesis deals with consumer behavior in the gas station market. The main goal of the thesis is to identify the factors that influence consumer behavior at gas stations in the Czech Republic. Following these, marketing recommendations for gas station operators are given. In the literature search, consumer behavior is analysed in detail. The most common factors influencing consumer behavior, market segmentation, the purchase decision process and other related concepts are also discussed. The analytical part of the thesis describes selected specifics of the gas station market. Secondary and primary data are also analysed. The analysis of secondary data focuses mainly on the situation of the gas station market in the Czech Republic. The primary data for the quantitative research was obtained by means of a questionnaire survey and for the qualitative research by means of in-depth interviews. The analysis of primary data relates directly to consumer behavior at gas stations.
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Experimental Software Musical Instrument on Android Platform Combining Sampler, Synthesizer and Sequencer
Kučera, Karel ; Kavan, Jan (referee) ; Dlouhý, Dan (advisor)
The aim of this bachelor thesis is the realization of the application as an experimental software musical instrument on the Android platform. The implementation is partly based on the draft elaborated in semester work. The application is designed for tablets and smartphones. It combines functions of sampler, sequencer and synthesizer and contains built-in effects. With this features, it is possible to create new sounds, sequantions and songs. The applications is programmed by visual programing language Pure Data. The graphic interface is created by the MobMuPlat platform. The thesis is consists of three parts. The first part is a theoretical introduction, where are discussed, the theory of digital audio signal processing, principles and types of sound signal synthesis, effects and electronic instruments. Furthermore, the Pure Data and MobMuPlat platform features. The second part is an updated design of the graphical interface and there are discussed the functions of individual graphic elements. The third part describes implementation of the application by Pure Data
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Kučera, Karel ; Procházková, Kateřina (referee) ; Fojtů, Kateřina (advisor)
This bachelor thesis focuses on the evaluation of the financial situation of the company AGROSTROJ PELHŘIMOV, a.s. for the years 2013-2017 by using of financial analysis. The bachelor thesis is divided into three main parts - the theoretical part, analytical part and my own suggestions and recommendations for improving of financial situation in the company. The theoretical part describes all the analysis and indicators that are used in the thesis. The analytical part contains a financial analysis and also an analysis of the internal and external environment of the company. In the last part, I will focus on the evaluation of the financial situation according to the performed analysis and suggest improvements that could lead to better financial health of the company.
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LabVIEW graphs generation via DIAdem
Kučera, Karel ; Čala, Martin (referee) ; Kunz, Jan (advisor)
The aim of this work is to create a program, which will create charts and safe using DIAdem. The program is divided into two parts, one in LabVIEW and the second as a script in VBS. The resulting solution can create and parameterize the graph purely from the LabVIEW environment without the need to run the script directly.
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Selected problems of interpretation of Czech estates inscribed on the World Heritage List
Kučera, Karel ; Indrová, Martina (advisor) ; Sládková, Kateřina (referee)
The presented diploma thesis deals with selected problems of monuments in the Czech Republic, which were listed on the prestigious World Heritage List by the end of the year 2022. In the first part of the diploma theses, a comprehensive search of existing Czech inscriptions and values for which they were awarded the Outstanding Universal Value (OUV) is carried out. Management plans of individual sites (or other strategic and conceptual documents) are also researched and chapters dealing with education and presentation issues of the given sites are evaluated. In the second part, the thesis deals with the issues of interpretation and education of values for which estates are awarded the OUV. A research is carried out of how local management work with the term "outstanding universal value" in their interpretive, educational and presentation materials and if the criteria for which the monument is included on the World Heritage List are given adequate attention. And if so, whether they use methodological materials in the interpretation of values, or at least the principles defined in the International Council on Monuments and Sites Charter in the field of interpretation and presentation of cultural heritage sites - the ICOMOS charter. I also plan to check whether local museums and other institutions are...
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Analytical verbo-nominal constructions in Václav Hájek's Czech chronicle (1541)
Martínek, František ; Adam, Robert (advisor) ; Kučera, Karel (referee)
In Chapters 1 and 2, the thesis delimits analytical verbo-nominal constructions (AVNS) based on the relevant literature. AVNS are phrases which consist of a verb with a general meaning, expressing categorical semantic features (e.g. state, change of state, and cause of change of state), and an abstract substantive: dát radu - to give advice, položit otázku - to ask a question, být v nesnázích - to be in a difficult situation. Phrases with a substantive in nominative case (jednání probíhá - the negotiation is proceeding) and with an adverb (dát najevo - to put forth) are also included in the AVNS classification. In Chapter 3, the phrases excerpted from a Middle Czech text of 1541 are classified according to their formal features and some groups of related phrases are also described. In Chapter 4, some models of AVNS-classification are critically evaluated and supplemented according to their semantic features. The excerpted phrases are classified using the following features: the state/action opposition, action phases, causativity, etc. In Chapter 5, the functions of AVNS in text are analyzed (e.g. as indicators that a given text is on a higher stylistic level). Overall, the thesis demonstrates that it is inadequate to consider AVNS as only a progressive feature of modern language. Appendices include lists of...
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The Latin-Czech dictionary of Clementinum (general characteristics, verb translation analysis, edition)
Voleková, Kateřina ; Kučera, Karel (advisor) ; Andrlová Fidlerová, Alena (referee)
The Latin-Czech dictionary of Clementinum is presented in this study as a medieval work, on which creation participate two main ways of medieval literary production, imitatio and aemulatio (imitation and competition). These two ways show themselves above all in the structure of the dictionary, which is characterised by the following features: combining partial glossaries, ordered both by subject and in alphabetical order; the way of handling its sources; the dependence on its models; the method of translation. Apart from the general characteristics of the text, this study analyses the translation of the verbs in the verbal part of the dictionary, concentrating mainly on loans, calques and hapax legomena. It also includes an edition of the dictionary.
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Peripheral Units of the Old Czech Lexical System: Retreating Units
Nejedlý, Petr ; Kučera, Karel (advisor) ; Pleskalová, Jana (referee) ; Komárek, Karel (referee)
Petr Nejedlý: Peripheral Units of the Old Czech Lexical System: Retreating Units (abstract of the thesis) The thesis deals with Old Czech lexical units retreating from the centre to periphery of the lexical system. It examines prerequisites of the process, i.e. loss of systemic relations of the lexical unit, and describes its individual forms (the extinction of a lexical unit in the last resort). The work submits an overview of both (intra)linguistic and extra-linguistic factors which are based on development of the lexical unit and influence its retreat to the periphery. Attention is paid to systemic changes in the language which modify internal relationships within the lexical system and also lead to the loss of central position of some lexical units.
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