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Birth Trauma
Kovaříková, Zuzana ; Goldmann, Petr (advisor) ; Procházková, Jana (referee)
The aim of the thesis is to present the concern with the issue of birth trauma. Theoretical part deals with birth as a psycho-physiological process and a socio-cultural phenomenon. Practical part constitutes of interviews with women who experienced traumatising birth. The interview material is analysed by use of qualitative metodology and is presented as birth stories. Birth is a very sensitive time in both child's and mother's lives and plays a crucial role in forming their relationship. It can be the most beautiful experience in woman's life and, from the psychological point of view, a big source of energy, self- confidence and pride which positively influence the mother-child relationship. On the other hand, childbirth experience can turn into an extreme psychological distress resulting in feelings of guilt and one's inferiority and have long-term negative effects on the integrity of the mother-child relationship. The thesis presents a complex variety of circumstances and reasons which may result in birth trauma. It focuses on the influence of obstetric care and communication between medical staff and the birthing woman that often lead to birth trauma and place a great strain on the mother-child relationship. The present work also discusses ways of dealing with the problem. Powered by TCPDF (www.tcpdf.org)
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Justice and injustice - how we understand it in modern society
Kovaříková, Zuzana ; Kandert, Josef (advisor) ; Kotík, Michal (referee)
Objective of the bachelor thesis "Conception of justice and injustice in con- temporary society" is to describe and analyze how people in contemporary Czech society understand the concepts of justice, injustice, and fair and unfair treatment. In the first part of my work I am focusing on the theoretical background of the matters of justice. There I am interested in different types and possible bases of justice, as well as in philosophers who have tried to define justice. This is followed by a practi- cal part of the thesis, which deals with the methodology and the research itself. The research was conducted through semi-structured interviews with 10 respondents. Du- ring the analysis, I try to investigate not only the respondents' definitions of view of justice and injustice, but also concepts with which they identify or associate justice, even terms that their concept of justice conflicts with. The final section provides a comparison of research results to the initial hypotheses and comparison of practical and theoretical parts.
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Justice and injustice - how we understand it in modern society
Kovaříková, Zuzana ; Kandert, Josef (advisor) ; Kotík, Michal (referee)
Objective of the bachelor thesis "Conception of justice and injustice in con- temporary society" is to describe and analyze how people in contemporary Czech society understand the concepts of justice, injustice, and fair and unfair treatment. In the first part of my work I am focusing on the theoretical background of the matters of justice. There I am interested in different types and possible bases of justice, as well as in philosophers who have tried to define justice. This is followed by a practi- cal part of the thesis, which deals with the methodology and the research itself. The research was conducted through semi-structured interviews with 10 respondents. Du- ring the analysis, I try to investigate not only the respondents' definitions of view of justice and injustice, but also concepts with which they identify or associate justice, even terms that their concept of justice conflicts with. The final section provides a comparison of research results to the initial hypotheses and comparison of practical and theoretical parts.
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Birth Trauma
Kovaříková, Zuzana ; Goldmann, Petr (advisor) ; Procházková, Jana (referee)
The aim of the thesis is to present the concern with the issue of birth trauma. Theoretical part deals with birth as a psycho-physiological process and a socio-cultural phenomenon. Practical part constitutes of interviews with women who experienced traumatising birth. The interview material is analysed by use of qualitative metodology and is presented as birth stories. Birth is a very sensitive time in both child's and mother's lives and plays a crucial role in forming their relationship. It can be the most beautiful experience in woman's life and, from the psychological point of view, a big source of energy, self- confidence and pride which positively influence the mother-child relationship. On the other hand, childbirth experience can turn into an extreme psychological distress resulting in feelings of guilt and one's inferiority and have long-term negative effects on the integrity of the mother-child relationship. The thesis presents a complex variety of circumstances and reasons which may result in birth trauma. It focuses on the influence of obstetric care and communication between medical staff and the birthing woman that often lead to birth trauma and place a great strain on the mother-child relationship. The present work also discusses ways of dealing with the problem. Powered by TCPDF (www.tcpdf.org)
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Global Luxury Industry
Kováříková, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis is basic overview of luxury sector in the international environment. The paper deals with the development of international luxury markets and examines the impact of global economy on the overall performance of the luxury sector. It also explores the issue of democratization of luxury and degradation of luxury brands affected by the wave of globalization and the expansion of luxury brands on emerging markets.
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Vyhodnocení vlivu přímých zahraničních investic na výběr daně z příjmů v České republice
Kováříková, Zuzana
Diploma thesis evaluates the impact of foreign direct investments on revenues of income taxes in the Czech Republic. The main method used in this thesis is a regression analysis of time series tax revenues and inflows and outflows of foreign direct investments. For better results, the analysis were tested other important variables, gross domestic product and income tax rates. The operational aim of this thesis is also constructed regression model of dependence of inflows of foreign investments on the average effective tax rate in the Czech Republic.
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Marketing and communication strategy of the Harley Davidson brand
Kováříková, Zuzana ; Postler, Milan (advisor) ; Vavřina, Jaroslav (referee)
This thesis deals with the marketing and communication strategy of the Harley Davidson brand. The first chapter of the theoretical part describes marketing in general, its essence and marketing mix. The remaining two parts deal with the marketing strategy and the commercial marketing strategy. In the practical part the thesis analyses marketing and communication strategy of the Czech dealer - Harley Davidson Prague. This analysis constitutes the basis for further improvement suggestions.
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