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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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BPQ - Contribution to a validation study
Koutná, Kateřina ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
ANNOTATION: This thesis deals with the Czech version of the BPQ (Borderline Personality Questionare) and aims to verify the psychometric properties questionare. I use custom developed data collected in the context of a larger study NÚDZ aimed at needy validation of a questionnaire method of measuring different facets of personality functioning. Detailed analysis of these data, I concluded that the questionnaire is internally consistent, as I stated prior percentile standards and compared the psychometric properties of the Czech version of the original American version. KEYWORDS: Personality, personality disorders, borderline personality disorder, Borderline Personality Questionare- BPQ
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BPQ - Contribution to a validation study
Koutná, Kateřina ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
ANNOTATION: This thesis deals with the Czech version of the BPQ (Borderline Personality Questionare) and aims to verify the psychometric properties questionare. I use custom developed data collected in the context of a larger study NÚDZ aimed at needy validation of a questionnaire method of measuring different facets of personality functioning. Detailed analysis of these data, I concluded that the questionnaire is internally consistent, as I stated prior percentile standards and compared the psychometric properties of the Czech version of the original American version. KEYWORDS: Personality, personality disorders, borderline personality disorder, Borderline Personality Questionare- BPQ
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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FINANCING CULTURE FROM THE PUBLIC SOURCES
Koutná, Kateřina ; Štilec, Jiří (advisor) ; Havlík, Jaromír (referee)
Aim of thesis "Financing Culture From The Public Sources" is to examine the field of public funding in the arts and culture: not from its practical point
of view (e.g. presenting the sources) but to introduce its general mechanisms. The main part of the work represents an overview of polemics showing supporting and discouraging arguments for or against public funding. The summarizing analysis shows that, in such complex topic, there is no definite impartial answer which would not depend on the speaker´s point of view.
This is why the second part is dedicated to plain comparison of the public funding in relation to the range of the art participation among the citizens in three countries of different social-political backgrounds ? and thus different levels of public funding in the arts (Czech Republic, Netherlads, United States of America). This closing comparison should provide a final answer to everybody who at least agrees that arts and culture are desired.
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