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Proportionality of the electoral system for the Chamber of Deputies
Kohlová, Barbora ; Antoš, Marek (advisor) ; Horák, Filip (referee)
Proportionality of the electoral system for the Chamber of Deputies Abstract Proportional system allocates to a party a percentage of seats equal to the percentage of the votes received in the election. Because of the indivisibility of seats and in the interest of the functionality of the elected body, full proportionality can never be achieved. However, its level can be significantly influenced by manipulating the variables of the electoral system. Because of the contradiction with the principles of proportional representation and the principle of equality required by the Constitution the Constitutional Court in its decision Pl. ÚS 44/2017 just eight months before the elections, it repealed important provisions of the Act on Elections to the Parliament of the Czech Republic, in particular the electoral formula and the additive closing clause for coalitions. Due to the upcoming elections to the Chamber of Deputies, Parliament was forced to quickly adopt a compromising amendment. The main goal of this thesis is to determine whether this amendment, adopted as Act No. 189/2021 Coll., which replaced the existing D'Hondt method with a non-traditional Imperiali quota and introduced a second, nationwide, scrutiny to redistribute the remaining votes, fulfilled the requirements of the Constitutional Court and...
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Usage of social network Instagram for news coverage in case of the Czech Television
Kohlová, Barbora ; Lokšík, Martin (advisor) ; Macková, Veronika (referee)
This thesis examines the social network Instagram as a means of news coverage, specifically in case of the Czech Television. The theoretical part of the thesis brings a complex description of Instagram including its evolution and the most important terms. The practical part brings results of quantitative analysis of the form and content of posts added to instagram profile ct24zive in 30 following days. For better context we also simultaneously analyze profile bbcnews. The aim of this thesis is to compare two approaches to management of Instagram profile of public service media. The BBC fits the environment of social media by bringing entertaining, soft news content. On the contrary, the Czech TV tries to provide complex news service for young audience for which Instagram is one of the most important sources of information. Description of these different approaches could inspire other media in creating and managing their Instagram profiles. The research also focuses on the way of using defined instagram in- struments. The results are discussed with the Czech TV in order to offer other ideas of managing their Instagram profile ct24zive. 1
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Greenwashing and its recognition by customers
Kohlová, Barbora ; Rosenfeldová, Jana (advisor) ; Zavadilová, Tereza (referee)
The aim of this thesis is to analyse the perception of greenwashing products from the perspective of end users. In the theoretical part, the author first introduces green marketing from which greenwashing is based. Subsequently, greenwashing, its definitions, history, and practices that are important to identifying greenwashing products are discussed in more detail. Also mentioned is the eco-labels function, which is also related to greenwashing practices. In the practical part, the author uses three criteria from the theoretical part to identify three products with greenwashing signs. Using the in-depth interview method, the possibility of identifying greenwashing products by the customers themselves was investigated and their attitude to these products was then investigated. As a result it has been found, that customers are most concerned about composition, eco-labeling, and greenwashing products from organic products.
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