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Social Networks Hyspace and Facebook as a Part of Internet Marketing During 2007/2008
Kaucká, Kristýna ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
The bachelor's thesis researches the topic of electronic social networks MySpace and Facebook within the framework of internet marketing. The first part of the thesis consists of an introduction into electronic marketing, a definition of social networks and a brief description of their history and the way the function. The second part of the thesis describes the MySpace and Facebook networks, their functions, the possibilities of commercial communication which they offer and their influence on social communication.
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"The Obituary of the Dietrichstein Library": The Story of the Mikulov Manor Library between the Two World Wars
Kaucká, Kristýna ; Marek, Jindřich (advisor) ; Šípek, Richard (referee)
The Master's thesis follows the unusual fate of the castle library in Mikulov. This library belonging to the family of Dietrichstein-Mensdorff-Pouilly was sold off through auctions in the times of the so-called Czechoslovak First Republic (1933, 1934). A part of its stock became a property of today's Moravian provincial library in Brno and some of the old manuscripts were sold to other institutions in Czechoslovakia. The thesis focuses on the position of the aristocratic family of the Dietrichsteins which was connected with the legal institution of fideicommissum, the cancellation of which led to the selling off of the Mikulov castle library. Moreover, the thesis deals with a comparison of the above mentioned situation and the other castle library sales between the two world wars. Over 200 000 items were sold from the Mikulov library, most of them being old and valuable books. Key words: fideicommissum, Mikulov, Nicolsburg, Dietrichstein family, aristocratic libraries, history of libraries
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The First Land Reform on the Estate Křivoklát
Kaucká, Kristýna ; Kubů, Eduard (advisor) ; Jančík, Drahomír (referee)
The Master's thesis aims to describe the time during the period of the first republic in the area of Křivoklátsko, concerning the land reform from the historiographic point of view, the mechanism of land reform, and its institutional and legal specification. The thesis outlines the atmosphere in the newly established Czechoslovak Republic and its relations to the former aristocracy. Moreover, it focuses on defending mechanisms of the aristocrats at that time, and it analyses the function of the Federation of the Czechoslovak landowners together with the Federation of the German landowners with help of the specific example of the aristocratic family of the Fürstenbergs, who were the last private owners of the Křivoklát castle. The paper deals with the land reform in relation to the land fond, mine properties, shareholding within the Buštěhrad railway, and real estates. It endeavours to map emerging remaining small estates in the Křivoklát estate, and determine the social status of the new owners. The land reform in Křivoklátsko raised suspicion of corruption among the Communist politicians, the evidence of which is given in the thesis through the articles from The Red Right newspapers, interpellation to the government, and the booklet called 'Hidden Křivoklátsko'. In connection to this, highly...
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The Life of an Aristocrat on Noble Residence in the 19th Century, on the Example of Fürstenberg
Kaucká, Kristýna ; Županič, Jan (advisor) ; Horčička, Václav (referee)
1 Abstract The Bachelor's thesis deals with the way of life of the Austrian empire aristocracy in the 19th century, namely the Fürstenbergs of the Křivoklát-Lány lineage. It focuses on the important moments in lives of the aristocrats (marriage policy within the Austrian upper classes, family preservation strategies etc.). In the time of great social changes and weakening of the traditional roles of the aristocrats, choosing partners only within the members of aristocracy seemed to be an appropriate solution, how to maintain the existence of this social elite even in the future. The thesis also analyses the circumstances concerning the reconstruction of the castle Křivoklát after the fire in 1826, during which the specialists started to play increasingly more significant role. The context of the contemporary trends and different opinions on architecture are also taken into consideration. Another important part of this work is the issue of nationality, which is closely connected with the role of German aristocracy within the ethnically tensed society of the 19th century. One of the objectives is to describe social changes after 1848 as well. To be more specific, the change in authorities-subjects relationships resulted in enormous amount of money in the hands of the nobility, later using this capital for...
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Social Networks Hyspace and Facebook as a Part of Internet Marketing During 2007/2008
Kaucká, Kristýna ; Hejlová, Denisa (referee) ; Máchová, Eva (advisor)
The bachelor's thesis researches the topic of electronic social networks MySpace and Facebook within the framework of internet marketing. The first part of the thesis consists of an introduction into electronic marketing, a definition of social networks and a brief description of their history and the way the function. The second part of the thesis describes the MySpace and Facebook networks, their functions, the possibilities of commercial communication which they offer and their influence on social communication.
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The First Landreform in the Estates Křivoklát, Plasy and Radnice
Kaucká, Kristýna ; Jančík, Drahomír (advisor) ; Šouša, Jiří (referee) ; Burešová, Jana (referee)
1 Abstract The dissertation analyses the First Czechoslovak Land Reform on the estates Křivoklát, Plasy and Radnice. The main aim of the thesis is to understand the redistribution of land in the First Czechoslovak Republic and to evaluate its consequences. This will be achieved by comparative analysis of the allotment processes which took place on the mentioned estates. The first criterion of the comparative analysis is the behavior of The State Land Office regarding the owners of mentioned estates - Metternich (Plasy), Fürstenberg (Křivoklát) and Sternberg (Radnice). Moreover, these criteria also include economic and social impacts of the land reform on the former estates (small holdings, residual estates, industrial establishments and cultural heritage preservation). The aim of the comparative analysis is to find similarities and differences in specific negotiation strategies of the landowners with The State Land Office, which will be interpreted in the context of Czechoslovak political, diplomatic, social and economic system. One of the main research goals is to determine to what extent the purposes of land reform were successfully fulfilled (social stabilization of the countryside, disposal of inefficient estates and strengthening of small allotment). Key words: Landreform, Křivoklát, Plasy, Radnice, Estate
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