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Analysis of the marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present
Karbanová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
The bachelor's thesis "Analysis of the development marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present" deal with the second biggest book fair in the Czech Republic. The aim of the thesis is to chart the development of step by step building the fair as a platform, where authors, publishers, but also artists, readers and children meet every year. On the one hand the thesis is focused on analysis of the history development of marketing communication; on the other hand there was made a survey, which reflects the current situation of the fair. Based on the results of the survey was proposed the recommendations to reform communication of the fair and simultaneously new ways of communications with public.
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Periodicals in Frenštát pod Radhoštěm in the first half of 20th Century
Karbanová, Petra ; Knapík, Jiří (advisor) ; Köpplová, Barbara (referee)
Diploma thesis named Periodicals in Frenštát pod Radhoštěm in the 1st half of 20th century describes press developmental changes issued in Frenštát pod Radhoštěm. Firstly, thesis characterizes what kind of press has been issued in Frenštát, what was in its content, who was the target group and how the press reflected current issues. Thesis is divided into three historical parts according to global political issues and changes in press trends. Mentioned three parts are the periods between 1900 -1918, 1918 - 1945, 1945 - 1950, when the press trends had been changing step by step from popularity of the local press and magazines expansion, towards political press and establishing of company magazine. All this changes are reflected on the background of town and global history. The reader is in introduction briefly acquainted with the town history, its cultural wealth, famous persons, development of the local clubs and industry. Secondly follows the main part of the thesis, where is in detail described particular types of newspapers in mentioned time periods. Part of the thesis is quantitative content analysis of two chosen newspapers with aim to determinate, what were the topics, in what range, who was the target group and what type of news was dominating: local, nationwide or global.
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System of peer support at the Police of the Czech Republic
Karbanová, Petra ; Niederlová, Markéta (advisor) ; Štětovská, Iva (referee)
The master thesis System of peer support at the Police of the Czech Republic deals with peer support as a kind of social support for the security corps. The thesis summarizes the foreign practice (especially the USA) and the European guideline recommendations for the successful introduction of peer support in the organization. It also describes current Czech practice and offers its comparison with foreign practice. The research was conducted through semi- structured interviews with nine peer support providers in the Central Bohemia Region. Analysis of the interviews brought findings on the current state of collegiate support, barriers and other recommendations for the successful development of peer support within the police force. Keywords: peer support, social support, police
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The attitudes of managers and employees towards teleworking
Karbanová, Petra ; Letovancová, Eva (advisor) ; Fabianová, Ivana (referee)
Thanks to development of modern technologies, teleworking can be considered as a modern way of distant work. Presented bachelor's thesis is focused on this phenomenon, concretely on the attitudes of managers and employees towards this type of work. Its implementation into firms has pros and cons and creates new, so far unknown claims on managers and employees. Theoretical part is focused on these claims from the point of view of three parts of attitudes (emotional, cognitive and behavioral). Moreover, theoretical part is further detailed focused on three factors (support, communication, trust), on which is strongly dependent a decision, whether in the organizations teleworking will be supported or not. Second part of thesis is proposal of research project, which is related to finding out the attitudes of managers and employees in the organization using of combination quantitative and qualitative methodology.
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Psychosocial Specifics of Patients with Multiple Sclerosis
Karbanová, Petra ; Ondrušová, Jiřina (advisor) ; Stretti, Sylvie (referee)
This masters thesis deals psychosocial specifics of patients with multiple sclerosis. My study consists of five main parts. In the first part I am discussing multiple sclerosis, the special emphasis placed on physical changes. In the second part I am discussingp sychosocial specifics of patients with multiple sclerosis. I try to show the wide complexity of the MS problem. In the third part I showing case studies of five patients with MS. In fourth I am discussingsocial system in Czech Republic, in the main support for patients with MS. In the last part I try to acquainted with the research results "Psychosocial Support for Patient with MS".
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Analysis of the marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present
Karbanová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
The bachelor's thesis "Analysis of the development marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present" deal with the second biggest book fair in the Czech Republic. The aim of the thesis is to chart the development of step by step building the fair as a platform, where authors, publishers, but also artists, readers and children meet every year. On the one hand the thesis is focused on analysis of the history development of marketing communication; on the other hand there was made a survey, which reflects the current situation of the fair. Based on the results of the survey was proposed the recommendations to reform communication of the fair and simultaneously new ways of communications with public.
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Using of Job Seekers in the Field of Volunteering
Karbanová, Petra ; Krahulcová, Beáta (advisor) ; Nová, Monika (referee)
This bachelor thesis deals with using of job seeker in the field of volunteering. My study consists of tree main parts. In the first part I am discussing unemployment, the special emphasis is placed on physical, social, economic changes. The main aim of this part is to show the wide complexity of the unemployment problém. In the second part I am discussing volunteering and its assets for society. In the last part I try to show how the job seekers evaluate the possibility of voluntarism activity in time of their unemployment and how unemployment influences their life. Key word: volunteering, volunteer, unemployment, active employment policy
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Periodicals in Frenštát pod Radhoštěm in the first half of 20th Century
Karbanová, Petra ; Knapík, Jiří (advisor) ; Köpplová, Barbara (referee)
Diploma thesis named Periodicals in Frenštát pod Radhoštěm in the 1st half of 20th century describes press developmental changes issued in Frenštát pod Radhoštěm. Firstly, thesis characterizes what kind of press has been issued in Frenštát, what was in its content, who was the target group and how the press reflected current issues. Thesis is divided into three historical parts according to global political issues and changes in press trends. Mentioned three parts are the periods between 1900 -1918, 1918 - 1945, 1945 - 1950, when the press trends had been changing step by step from popularity of the local press and magazines expansion, towards political press and establishing of company magazine. All this changes are reflected on the background of town and global history. The reader is in introduction briefly acquainted with the town history, its cultural wealth, famous persons, development of the local clubs and industry. Secondly follows the main part of the thesis, where is in detail described particular types of newspapers in mentioned time periods. Part of the thesis is quantitative content analysis of two chosen newspapers with aim to determinate, what were the topics, in what range, who was the target group and what type of news was dominating: local, nationwide or global.
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