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National Repository of Grey Literature

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The specifics of the catering in hospitals Kalná, Zuzana ; Mlejnková, Lena (advisor) ; Svěráková, Dagmar (referee) The thesis focuses on the issue of the catering for patients in Czech hospitals. It gives an insight into the present situation of the organization and funding of the hospital catering and also the specifics of dietary nutrition and its status in the treatment of diseases. In the second part of the work is described an organization of patients'catering by the case study of a particular hospital. At the end, you can find a survey on the patients'satisfaction with the nutrition that is being served to them during their stay in hospital and the evaluation of the survey. Detailed record

Poptávka a její vliv na cenovou tvorbu v aplikaci na ubytovací zařízení Kalná, Zuzana ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee) Práce se zaměřuje na řízení hromadného ubytovacího zařízení s důrazem na identifikaci a analýzu poptávky po ubytovacích službách a následnou tvorbu ceny. Metodologicko ? teoretická část se zabývá poptávkou, její elasticitou, významem ubytovacího zařízení v cestovním ruchu, segmentací trhu a cenovou tvorbou. Druhá kapitola řeší konkrétně problematiku řízení hotelového provozu. Analytická část práce je zaměřena na opětovné otevření hotelu Sádek v závislosti na analýze současné poptávky, předchozího chodu hotelu a analýze konkurence. Poslední kapitola nabízí řešení a soubor návrhů opatření, která by management hotelu měl přijmout pro ekonomickou úspěšnost podniku a stabilizaci pozice na trhu cestovního ruchu. Detailed record

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