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The reflection of athletes in Czech online media during the Summer Olympic Games in Tokio 2020 and Rio de Janeiro 2016
Jiránková, Karolína ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The main aim of the thesis is to analyse the portrayal of athletes during the Summer Olympic Games in Tokyo 2020 and Rio de Janeiro 2016 on two Czech news websites. In the theoretical part, the theoretical background, which is crucial for understanding the topic under study, is introduced. This includes, for example, the differences between public and tabloid sports media. Furthermore, the specific differences in the reporting of women and men in sport are presented, which has been greatly helped by the results of research already conducted. Last but not least, the history of women in international competitions, especially in the Olympic Games, was mapped. In the methodological section, the aim, sub-tasks and main research question of the thesis are described in more detail. It also outlines the research file and the method of data collection. The hypotheses and research question of the thesis are also elaborated, as well as the quantitative variables and qualitative indicators. In the analytical section, the results for the individual Olympic Games are already presented, showing, for example, that men athletes received more overall media coverage, in terms of number of media texts and length of media texts, than female athletes. At the same time, media coverage was balanced between Czech and...
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The comparison of marketing mix of two yoga studios in the role of competitors
Jiránková, Karolína ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: The comparison of marketing mix of two yoga studios in the role of competitors. Objectives: The aim of this work is to find out which yoga studio is advantageous for students and which would boost their loyalty. The comparison is made by analysis of marketing mix of these studios. Methods: In our research we used a method of comparison and a qualitative method of in-depth interview with eight respondents, who tried both studios for the first time. There is used a method of semi-structured interview. Results: There was drawn that respondents are quite satisfied with services of both studios from results of the research. There is no clear conclusion, which studio is more advantageous. Nevertheless, respondents said some remarks which should be rectified in order to improve services of both studios. Keywords: customer, marketing, sports services, in-depth interview, service quality
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New forms of fighting poverty in developing countries
Jiránková, Karolina ; Matějka, Zdeněk (advisor) ; Weissová, Petra (referee)
Diplomová práce rozebírá formy poskytování rozvojové pomoci mezinárodním společenstvím, popisuje přístup jednotlivých zúčastněných stran a analyzuje efektivnost současné rozvojové pomoci. Dále nabízí nové alternativní způsoby rozvojové pomoci, především pak systém mikrofinancování. Porovnává výhody a přínos mikrofinancí a možné překážky. V poslední části popisuje nově zaváděnou formu, tzv. sociální podnikání a ilustruje jeho fungování na konkrétním příkladu spolupráce dvou společností v Bangladéši.
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