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Možnosti virtuálních světu pro komerční využití
Jergon, Roman ; Pour, Jan (advisor)
Thesis is concerned by virtual worlds and possibilities of their utilization other than are their original purposes. The objectives of this paper are to confront virtual worlds with mass media and their utilization. The author wants to show that virtual worlds are in many aspects similar to mass media. The author also shows possible utilization of virtual worlds for commercial companies, non-profit organizations, research and individuals. Work shows possible options for usage of virtual worlds together with option to cooperate with providers of the virtual world. This cooperation may take two forms. Content alternation means that providers of the virtual world change items or places inside the virtual world into the form desired by client. Providers may even sell their data about events inside the virtual world, thus clients may obtain unique data about human behavior and reaction to e.g. propagation campaign. Confrontation of virtual worlds with the mass media and describing possible utilizations that come from this confrontation, make content of this paper is original.
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Intensive and Extensive development in MMORPG
Jergon, Roman ; Svatoš, Oleg (advisor)
This work deals with possible use of MMORPGs (Massive Multiplayer Online Role Playing Game) and their virtual worlds for purposes of economical and sociological surveys. In the first part, it shows what MMORPGs are, and what their potential is. In addition, the second part covers issues that limit current virtual worlds for scientific use. The third part presents one of most limiting factors of virtual worlds – research and development comparing to real world. It also illustrates that the R&D system should be in hands of users. R&D system brings dynamics into real world economy and therefore it should bring dynamics into economy of virtual worlds. Inspired by Kuhn’s analysis of research development this work divides development into intensive and extensive. Intensive development brings new scientific theories. While extensive development contributes to scientific theories brought by intensive development and expands them. The fourth part is discussing solutions to some other limits that prevent implementation of research and development system into virtual worlds. Last part of this work demonstrates implementation thoughts about intensive and extensive development in virtual worlds. This work does not claim to be all covering as many of outlined questions deserve deeper research but it shows concept for solution for some these questions.
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Competitive Intelligence and it's application in logistics
Zgraja, Michal ; Molnár, Zdeněk (advisor) ; Jergon, Roman (referee)
This thesis concerns Competitive intelligence, which is relatively new and unknown discipline in Czech republic, but despite this fact it is evolving very quickly. The goal of the thesis is to describe competitive intelligence, it's theoretical background, concepts, methods and tools and to apply them on chosen sector of czech economy. Chapters 1, 2 and 3 focus on theoretical background of competitive intelligence and it's place in company's structure. Chapters 3 and 4 describe some selected analytical methods and tools of CI. Finally the chapter number 6 analyses the market with logistics services in Czech republic.
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