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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Design markets/weeks as a new phenomenon of exhibiting and selling design works
 Janovcová, Zuzana ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
This Master thesis is entitled to Design Markets/Weeks as a new phenomenon of exhibiting and selling design works. It focuses on a market research due to increase of these events in recent years. The aim of the thesis is whether there is a possibility of entry of another design fair to the area of Prague with regard to current competition, availability of exhibition premises, number of exhibitors and visitors. The theoretical part describes concepts of design, design week and phenomenon, as well as the support of design in the Czech Republic, the possibility of exhibiting and selling design works and conditions for hosting a design week in the Czech Republic. In the practical part observed subjects are presented and based on the data obtained from the organizers and from other available sources the market analysis for period 2011-2016 is presented.
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Television advertising and its production of the Czech Republic to the example of Armada Films Ltd. Company
 Janovcová, Zuzana ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
The thesis talks about TV commercial and its production in the Czech Republic. The theoretical parts discusses briefly history of TV commercial and its forms and impact it has on us. Furthermore, the first part contains regulations effecting TV commercial and its production in the Czech Republic. The practical part focuses on the overall production of commercials in the Czech Republic and the introduction of Armada Films Ltd. Company together with the total cost of the ads produced. The major part contains a comparison of two TV commercial examples, which is subsequently evaluated.
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