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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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Financial Analysis of Incorporated Company Consumer Finance Holding
Jakubčová, Michaela ; Ing.Zuzana Celušáková (referee) ; Kocmanová, Alena (advisor)
Bachelor´s thesis „Financial Analysis of Incorporated Company Consumer Finance Holding“ is dedicated to the finanncial analysis of the company Consumer Finance Holding, a.s. The company is located in Poprad and was established by Všeobecná úverová banka, a.s. in 2005. Both of them belongs to the major international banking group Intesa Sanpaolo. The purpose of establishing was streamlining holding´s administration of 5 stock´s company – Quatro, a.s., TatraCredit, a.s., QuatroCar, a.s., Slovenská požičovňa, a.s., Slovenské kreditné karty, a.s., which VÚB bank bought from three existing shareholders.
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The development of communicative competence of the preschool-aged children in context of curricular reform of Czech education
JAKUBCOVÁ, Michaela
This bachelor thesis introduces the problems of the communicative competence development in the Frame work educational programme for pre-school education (below RVP PV) and describes how to include this issue in the school educational programme of the kindergarten, where I work. The main objective is to create an experimental programme to support pre-school children communication skills development followed by subsequent verification of its effectivity. The theoretical part of the thesis deals with the general introduction into communication and communicative competence development issues in RVP PV. It explains the concept of communication, defines the social and pedagogical communication and outlines the methods of communication. There are also mentioned those areas of RVP PV, which are directly connected with the communicative competence. The practical part concentrates on concrete possibilities to develop the communicative skills development of pre-school children. It results from the realization of an experimental programme itself and evaluates its effectivity in practice. In the next part there is assembled knowledge gained from pedagogical workers about methods and possibilities of communication development in kindergartens. It concentrates on knowledge of factors which can influence the communication development.
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