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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing case of selected brand
 Klačková, Klára ; Průša, Přemysl (advisor) ; Jánoš, Marián (referee)
This thesis discusses the analysis marketing strategy of the brand Skittles of Wrigley Com-pany, which operates in the non-chocolate confectionery market. After theoretical section, is in the practical part used theoretical knowledge on the example of Skittles brand. The analy-sis shows the possible reasons for differences in sales and popularity between Slovak and the Czech Republic and some step are recommended to improve the sales.
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Marketing and communication strategy of Wrigley Company and evaluation of their effectiveness
 Konečná, Eva ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
The bachelor thesis deals with marketing strategy of Wrigley Company and analyzes current methods of evaluation of their marketing activities. Theoretical part of this thesis characterizes the basic terminology used in the marketing field with an emphasis on strategic marketing and summarizes the most important marketing metrics. The practical part introduces the Wrigley Company, their marketing strategy and methods of measuring the return on their marketing investment. In the last chapter is accomplished the goal of the thesis, which is to design a standardized method of evaluation of effectiveness of marketing campaigns in Wrigley Company.
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Internet user's typology concerning communication of PET FOOD commodity
 Salavová, Marta ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
The thesis focuses on commercial communications, in particular on new media and on-line communication in the PET FOOD market. The theoretical part is based on evaluation of current marketing and market segmentation status from the point of view of "4P" theory by E. Jerome Mc Carthy. This part is aimed at inner enterprise information systems used for market segmentation and market studies of consumer typology as well. The theoretical part is concluded with a chapter on new media and Internet as a form of on-line communication. The practical part is based on an analysis of the Czech Internet user and case study about the Pedigree brand on-line communication. The thesis is based on the knowledge of on-line communications, the Czech Internet user and the PET FOOD market. It is aimed at analysis of current Pedigree on-line communication with using of its cunsumers' typology and recommendation for improvement at the level of own web sites as well as entire on-line communication strategy.
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