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Czechoslovak Pop as a Tool of Propaganda: A Case Study of the Music Magazine Melodie between 1971 and 1973
Hamáčková, Eliška ; Hroch, Miloš (advisor) ; Bednařík, Petr (referee)
This bachelor thesis deals with the significance of popular music as a means of state ideology to strengthen power against the background of the events of the late 1960s and 1970s in Czechoslovakia. Specifically, the normalization period between 1971-1973 is analyzed in the pages of the music monthly Melodie. The theoretical part of the thesis is devoted to the influence of mass media, the criticism of mass culture and the characteristics of popular culture in communist Czechoslovakia. The methodological part defines an analytical strategy to identify white and black propaganda in Melodie magazine. The applied research method is hermeneutic content analysis of media messages. The analytical part focuses on the identification of propaganda elements in selected articles of Melodie magazine. The reflection on music production during the normalization period in Czechoslovakia included a variety of approaches and attitudes towards popular music. In the media messages examined, popular music appears predominantly as a stabilizing element for socialism. This thesis contributes to a deeper understanding of the role of popular music in socialist Czechoslovakia.
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Media image of Catherine Middleton and Meghan Markle in British online news coverage
Sedláková, Aneta ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
The aim of this thesis is to outline how the British web media portray key women of the British Royal Family in their coverage, namely Catherine Middleton and Meghan Markle. I have focused on the themes of gender stereotyping and racism in relation to the media representation of both women. My aim was to find out if the aforementioned celebrities have been subjected to discrimination based on their gender and race, how this affects their image and the media's treatment of women as such if they do not conform to traditional notions of femininity. In the theoretical part, I examine the process of celebritisation in the royal family, the position of women in the British monarchy and their representation in the media throughout history. I also focus on the theme of gender within feminist theory and the position of women in British society. Furthermore, I focused on how the royal family exploited their position through gatekeeping. In the methodological section I will examine 4 media outlets and 5 different time periods which offered the opportunity to compare the media portrayal of Middleton and Markle. I will use qualitative research method and grounded theory. I will focus on the themes of career, women's roles in society, evaluation of physical appearance, background and race and assess the extent...
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Media materiality in the context of William Basinski's The Disintegration Loops
Pavlík, Matěj ; Řičicová, Hana (advisor) ; Hroch, Miloš (referee)
This bachelor's thesis explores media materiality, which it later places into the context of the music series The Disintegration Loops by William Basinski. The author's goal was to outline the concept of media materiality and demonstrate on the aforementioned work of art how this aspect becomes apparent in the case of art. The theoretical part is composed of an introduction of media materiality in different authors' and movements' conceptions. It also explains its possible uses in the artistic process and focuses on The Disintegration Loops itself as well as its origin. In the later analytical part a particular track from the work of art is examined using semiotic analysis.
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1970's Queer Cinematography Through the Lens of Camp
Pavelková, Kateřina ; Řičicová, Hana (advisor) ; Hroch, Miloš (referee)
1 Abstract This bachelor's thesis explores the manifestations and the significance of camp in 1970's queer cinematography. The author examines the forms in which camp appears in the selected films with queer themes from the 1970s and what purposes it serves. The goal of this thesis is to determine the ways in which camp is significant to the selected films. The theoretical part presents a brief history of queer cinematography, the cultural context of the 1970s, and the definition of the camp phenomenon. In the analytical part, the author conducts a semiotic analysis of three selected films from the 1970s which in various ways feature the topic of queerness and which also contain the attributes of the camp aesthetic.
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The Attitude of Harry Styles's fans towards gender roles in society
Michalčíková, Kristýna ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
The theoretical part of the thesis delves into the subject of gender in all the necessary dimensions for the elaboration of this work. The term is initially characterized in a broader context and further developed through gender roles and their shaping in society, including more specific terms such as masculinity and femininity, and gender stereotypes. The focus extends to relationships in connection with gender, where the influence of family relationships on development, the impact of peers, and parasocial relationships, relationships between fans and celebrities, are thoroughly examined. Additionally, there is a chapter on what is typical in fashion for men and women. The work places a central emphasis on exploring fandom, with definitions in this area. This includes an exploration of fandom itself, the perception of the term 'fan,' boy bands, and fandoms. The chapter on Harry Styles dissects his stance on gender through various statements, fashion, and the lyrics of his songs. The practical part of the thesis involves semi-structured interviews with fans, representing both women and men. Based on the results and materials, subsequent analyses are conducted. The work aims to explore how fans perceive Harry Styles' views on gender roles in society and whether they are influenced by his opinions on...
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Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
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Use of HPLC-HRMS for the study of tacrine group compounds potentially useful in the therapy of Alzheimer's disease.
Novák, Martin ; Kučera, Radim (advisor) ; Hroch, Miloš (referee) ; Lísa, Miroslav (referee)
1 Abstract Charles University, Faculty of Pharmacy in Hradec Králové Department of Pharmaceutical Chemistry and Pharmaceutical Analysis Candidate: Mgr. Martin Novák Supervisor - specialist: doc. Mgr. et Mgr. Rafael Doležal, Ph.D. Supervisor: doc. PharmDr. Radim Kučera, Ph.D. Title: Use of HPLC-HRMS for the study of tacrine group compounds potentially useful in the therapy of Alzhemier's disease. High-performance liquid chromatography coupled with high-resolution mass spectrometry (HPLC-HRMS) is an analytical technique very often used in the new drugs development. This technique is widely used, from the confirmation of the proposed structure and identification of present impurities, through the assessment of absorption, distribution, metabolism and excretion to the monitoring of poisoning and intoxications. In the theoretical part, the presented dissertation thesis is focused on the basic characteristics of Alzheimer's disease, its currently available treatment and new treatment strategies. In addition, attention is paid to areas closely related to the experimental part, namely: the study of pharmacokinetics, analytical tools for determining pharmacokinetic parameters, liquid chromatography, mass spectrometry and the specifics of the bioanalytical methods. The experimental work is in the commented form of...
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Use of HPLC-HRMS for the study of tacrine group compounds potentially useful in the therapy of Alzheimer's disease.
Novák, Martin ; Kučera, Radim (advisor) ; Hroch, Miloš (referee) ; Lísa, Miroslav (referee)
1 Abstract Charles University, Faculty of Pharmacy in Hradec Králové Department of Pharmaceutical Chemistry and Pharmaceutical Analysis Candidate: Mgr. Martin Novák Supervisor - specialist: doc. Mgr. et Mgr. Rafael Doležal, Ph.D. Supervisor: doc. PharmDr. Radim Kučera, Ph.D. Title: Use of HPLC-HRMS for the study of tacrine group compounds potentially useful in the therapy of Alzhemier's disease. High-performance liquid chromatography coupled with high-resolution mass spectrometry (HPLC-HRMS) is an analytical technique very often used in the new drugs development. This technique is widely used, from the confirmation of the proposed structure and identification of present impurities, through the assessment of absorption, distribution, metabolism and excretion to the monitoring of poisoning and intoxications. In the theoretical part, the presented dissertation thesis is focused on the basic characteristics of Alzheimer's disease, its currently available treatment and new treatment strategies. In addition, attention is paid to areas closely related to the experimental part, namely: the study of pharmacokinetics, analytical tools for determining pharmacokinetic parameters, liquid chromatography, mass spectrometry and the specifics of the bioanalytical methods. The experimental work is in the commented form of...
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Sexism and objectification of women in Czech and Slovak rap video clips
Mazánek, Aleš ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This bachelor's thesis examines the attitudes of rappers, female rappers, and rap video producers towards the issues of sexism and objectification of women in Czech and Slovak rap music videos. The aim of this thesis is to determine whether these issues are perceived by rap artists and video producers and subsequently describe how women are portrayed in rap music videos. To achieve these goals, semi-structured interviews were conducted. The theoretical part of the thesis delves into the history and different approaches in researching subcultures, describing the main currents and significant representatives. It also explores the history and evolution of the hip-hop subculture, defining key concepts. The work also addresses the divergent development of the hip-hop subculture in the USA and Europe, highlighting the main differences. Furthermore, the thesis examines the history of rap in the USA, the Czech Republic, and Slovakia. Another section of this thesis discusses gender and hip-hop, sexism, and the objectification of women, outlining problematic portrayals of women in rap music videos.
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Remembering in postapocalyptic world: Anticipatory memory in postapocalyptic series about pandemic
Červenková, Adéla ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
This thesis aims to explore the relationship between future, present and past in the context of memory creation in post-apocalyptic media content. Using the concept of anticipatory memory, the aim is to discover how characters from distant post-apocalyptic future marked by a catastrophic pandemic remember the time before the pandemic, meaning their past and our present. More specifically, this work will focus on concepts of memory and remembering and clarify key theories about memory that include collective and cultural memory, nostalgia or trauma. Next, I will describe temporal deviations in the narrative structure, anachronies of analepsis and prolepsis, and their use in fictional creation, and I will define the concept of anticipatory memory. Finally, I will characterize the genre of post-apocalyptic fiction, its narrative scheme and ways of depicting memory. I will also focus on characteristic motifs of post-apocalyptic fiction, which include, for example, the fight to live, changes in social structures, or the existence of remains of the old world in a post-apocalyptic world. The practical part is dedicated to qualitative research that uses elements of narrative and discursive analysis in the analysis of anticipatory memory in the post-apocalyptic series Station 11, Sweet Tooth and 12 Monkeys.
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