National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing of the luxury brand Dior
Sedláková, Pavla ; Procházková, Markéta (advisor) ; Horáková, Iva (referee)
The main topic of this bachelor thesis is the marketing of the luxury fashion brand Dior. The aim is to describe and analyze marketing methods. This thesis describes which tools Dior use to gain customers and how these tools work. The theoretical part of my work is focused on introducing marketing, marketing mix and marketing strategy. I was also devoted to luxury. The methodological part introduces selected methods of bachelor thesis and hypotheses. On of the part of the thesis is an analysis of questionnaire survey on the perception of the Dior brand and the term luxury. The practical part also includes interviews with fashion bloggers and their look at luxury, luxury brands and the Dior brand.
Handbooks of romanian language published on the territory of the Czech Republic
Horáková, Iva ; Valentová, Libuše (advisor) ; Našinec, Jiří (referee)
The diploma thesis Handbooks of Romanian Language Published on the Territory of the Czech Republic presents almost complete list of language publications which Czech students can use studying the Romanian language. We have mainly selected handbooks published on the territory of the actual Czech Republic. Handbooks published in Romania, in former German Democratic Republic, in Slovakia and in other countries are mentioned marginally. These handbooks have beem listed in the cases when the Czech and the Romanian sections are included, so the Czech speaking user can use them without any problems. Our list is resolved into three sections - into the list of the language textbooks, into the list of phrase books and into the list of dictionaries. Textbooks The last new Romanian textbook was publicated 45 years ago in Czechoslovakia. This textbook doesn't correspond, and can not possibly correspond, to the actual orthographical norm of the Romanian language and it doesn't reflex the actual social situation. It ignores subjects which have become increasingly important, e. g. the religion, the market economy, the technical progress. Apart from the modern all purpose Romanian textbook, there is a lack of the educational material for the advanced students, on the level B2 and higher. Such educational material has never...

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