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National Repository of Grey Literature

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Czech-Arab Cultural Standards Holá, Kristýna ; Khelerová, Vladimíra (advisor) ; Vojtíšček, Zdeněk (referee) This master thesis is focused on Czech-Arab cultural standards. The main aim of this work is to define Czech-Arab cultural standards and compare them with the theory. The teoretical part of the thesis concentrates on culture, intercultural communication and Hofstede's and Trompanaars's cultural dimensions and also Thomas's cultral standards. The practical part of thesis is focused on the United Arab Emirates, basic information about Emirates, history, arab culture and religion and in the practical part are identified arab cultural standards and they are compred with theory. At the end of the thesis are provided recommendations to Czech travelling to the United Arab Emirates. Key words: culture, culture dimensions, Geert Hofstede, Fons Trompenaars, cultural standards, Alexander Thomas, Czech republic, Czech people, the United Arab Emirates, Arab people. Detailed record

Marketing strategy of non-profit organisation Chance for Children Holá, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) The bachelor's thesis addresses the application of marketing in nonprofit organizations using "Chance for children" a civic association as an example. The main aim of this work is to define marketing strategies in nonprofit organizations, the greatest emphasis are placed on communication strategy and partly on product strategy. In the practical part I introduce the chosen nonprofit organization as such, outline the range of their products and their current marketing situation. Based on the results of the survey the new communication and product strategies were designed. Detailed record

See also: similar author names
9	HOLÁ, Klára
1	Holá, Karolína
12	Holá, Kateřina
9	Holá, Klára

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