National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Lifestyle changes and their impact on tourism
Hofštetrová, Jana ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The aim of this thesis is to analyse lifestyle changes and their impact on tourism. Goal to zoom in on the changing trend in the area of lifestyle, nutrition and wellness toward health. The theoretical part explains the lifestyle as a term and characterizes the wellness concept and worldwide trends in the field of wellness. It also represents the alternative methods, therapies and wellness services. It also deals with the problems of nutrition and nutritional alternative styles and introduces some of the results of the World Health Survey in the Czech Republic. The main part of the thesis includes own research on the preferences of the Czech population in the area of lifestyle, which is based on a questionnaire.
Regional and national tourist portals
Hofštetrová, Jana ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
Thesis focuses on the importance of internet in marketing strategy of tourism, explains the meaning of the word "portal" and introduces and judges the national tourist portal Czecot.

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