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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Willingness to Buy Based on the User Product Reviews
 Hejtmanová, Dagmar ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The main goal of this diploma thesis is to prove whether there is a relationship between the willingness to buy and the user product reviews. Sectional questions are related to e.g. the willingness to pay more for the product with a better review, to a satisfactory number of stars in a rating or to what is crucial for customers when choosing a product. The readers are introduced to basic concepts related to the topic (such as the purchase behavior of customers and its influences, the willingness to buy, the customer satisfaction or the user product reviews) before the analysis. The interviewing method was chosen for primary data collection. Due to a quantitative nature of the research, the research questions were specified firstly. These questions were evaluated using descriptive statistics and tools of statistic reasoning.
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The Influence of Social Environment in an Organization Working to Share Power
 Hejtmanová, Dagmar ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
This bachelor thesis is divided into two parts -- theoretical part and practical part. The main goal of this thesis is to find out the influence of social environment in chosen organization on sharing the energy at work. In the theoretical part are described basic terms which are connected with organization, energy at work, social atmosphere and satisfaction at work. This part also contains the description of all the things needed in practical part, especially the process of finding the amount of energy at work. The practical part is based on questionnaire. After collecting the results of my research the analysis was done. Descriptive statistics and other statistical methods were used for evaluation of the results. The purpose of this part is to find out the amount of sharing energy at work within two work groups in unnamed company and to characterize the social atmosphere of these two groups.
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2 Hejtmanová, Dana
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