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Specifics of electronic learning supports in the system of controlled self-study
Herout, Lukáš ; Procházka, Josef (advisor) ; Černochová, Miroslava (referee) ; Lojda, Jan (referee)
This dissertation thesis deals with the exploration of the issue of electronic learning supports intended to boost controlled self-study within university environment. This paper proceeds from the presumption that electronic learning supports are a suitable tool with a didactic potential in education which will make university self-study more effective and which will help students to meet the demanded requirements even more effectively than with commonly used learning materials. The paper deals with the definition of conceptual constructs from the field of electronic learning supports and also with the analysis of their didactic capabilities, limits and ways of usage with added specification of functional and didactic aspects of audio-visual learning supports. The empiric part of the paper uses a pedagogic experiment to verify the influence of the electronic learning supports on the university student's results within the controlled self-study. The paper complexly develops the theory of electronic learning supports from the point of view of current didactic resource and its inclusion into current structures of pedagogy and didactics.
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Analysis of communication strategy of company VETO CZ s.r.o.
Velická, Aneta ; Halík, Jaroslav (advisor) ; Herout, Lukáš (referee)
The subject of my Bachelor thesis is to analyze communication strategy of the company VETO CZ s.r.o. The thesis is divided into two main parts, theoretical and practical. The first one deals with knowledges of marketing and communication mix, which afterwards are used for analysis in practical part. The practical part has two chapters. First one presents the company VETO CZ s.r.o., its subject of business, position on market etc, and the other is focuses on analysis of marketing communication of the company.
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Building up ASUS brand awareness among university students as a target group
Třetina, Ondřej ; Postler, Milan (advisor) ; Herout, Lukáš (referee)
Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.
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Webcasting materials creation
HEROUT, Lukáš
Webcasting materials are becoming a very popular eLearning tool. In the bachelor thesis is compiled methodology of creating video materials with the possibility to combine with other rich medias. Theoretical part is completed by the practical part containing manual to the WVC system, that is operating at the PF JU. WVC (Web Video Course) serves to create and to control webcasting courses. Example of the webcasting material created in the WVC is on the enclosed DVD-ROM.
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