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Proposal of the Improvement of Customer Satisfaction Standard
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The thesis “ Proposal of the Improvement of Customer Satisfaction Standard” examines how customers are satisfied with the company STEL Hockey, spol. s r. o., which runs an ice hockey hall. The thesis contains an analysis of the company’s current state, marketing research of customer satisfaction, and suggestions on how to improve the present-day services as well as a proposal for introducing new services in order to enhance customer satisfaction.
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Proposal of company’s strategic communication
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Proposal of company’s strategic communication
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Proposal of the Improvement of Customer Satisfaction Standard
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The thesis “ Proposal of the Improvement of Customer Satisfaction Standard” examines how customers are satisfied with the company STEL Hockey, spol. s r. o., which runs an ice hockey hall. The thesis contains an analysis of the company’s current state, marketing research of customer satisfaction, and suggestions on how to improve the present-day services as well as a proposal for introducing new services in order to enhance customer satisfaction.
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