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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Entering of a New Wine Brand on the Czech Market
 Denis, Tadeáš ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this Diploma thesis is to create a marketing strategy for a brand of Portugese wines called Wine With Spirit that is entering the Czech market. Firstly it analyzes current situation on the Czech wine market and Portugese wine production. The Company Wine With Spirit and its product range are then introduced as well as its current Portugese and Czech activities. A survey was conducted among chosen target group and its results are shown. In the next section a new marketing strategy is presented including marketing goals, SWOT and PEST analysis and marketing mix with proposed activities for brand support.
Detailed record
The New Economic Potential of the Arctic
 Denis, Tadeáš ; Kašpar, Václav (advisor) ; Machytka, Daniel (referee)
The aim of this Bachelor's thesis is to focus on the economic development of the Arctic region. It analyzes the natural conditions of the Arctic, the reasons and the consequences of the climate changes and their impact on potential economic development. It also describes the regional organization Arctic Council. In the next part the particular sections are presented: the production of oil and natural gas, arctic mining, shipping, fishing and tourism. In the last chapter results of an interview with a British geologist working at Danish climate center are brought up.
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