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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Modular and Database Cinema
 Chytilová, Marie ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
In this thesis, I present modular and database cinema characterized by nonlinear story and complex structure. I give examples of modular and database cinema, provide different approaches regarding movies with nonlinear narrative and mention basic principles of classical cinema to show the difference. I am taking a closer look at these films and doing a comparison. Modular cinema needs an audience which actively participates in giving a meaning to the particular film. This active audience can be equated to the new media user which can be characterized not only as a recipient of new media products but also as a creator, co-author and explorer. That is why I am focusing on new media from the point of their users, showing the changes in this media-user relation and summarizing what is new about new media. Database cinema reflects a database form which became a necessary part of new media as well as of our daily lives. When analyzing characteristics of new media and complex structure cinema I suggest a potential relation between new media and modular and database cinema from the point of their users.
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Gay and Heterosexual from Outer View: Attributing of Male Sexual Orientation on the Basis of Physical Appearance
 Chytilová, Marie ; Varella Valentova, Jaroslava (advisor) ; Klapilová, Kateřina (referee)
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Methods of customer lifecycle optimisation
 Hlaváčová, Linda ; Střížová, Vlasta (advisor) ; Chytilová, Marie (referee)
If the e-shop wants to have loyal customers, they have to begin actively build the relationship with them. This master thesis discusses the methods by which can e-shop start working on building a strong customer relationship and put it in the context of modern trends in online marketing and current advanced communication technologies. Customer lifecycle optimisation which is closely related with data analysis, communication, online marketing and business process improving is not yet very known topic in the Czech Republic. It is so despite the methods aren't difficult to learn new tools or other entry barriers. Master thesis should provide the e-shop owners and their marketers with comprehensive guide how to apply the knowledge about the customer lifecycle to their e-shop.
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See also: similar author names
1 CHYTILOVÁ, Marcela
3 CHYTILOVÁ, Monika
4 Chytilová, Markéta
5 Chytilová, Martina
1 Chytilová, Michaela
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