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The Sales Process Concept Proposal for Holmes Place Energy Karlin
Burianová, Monika ; Kovářová, Eva (referee) ; Malecha, Petr (advisor)
Title: The Sales Process Concept Proposal for Holmes Place Energy Karlin Points of thesis: The thesis "The Sales Process Concept Proposal for Holmes Place Karlín" is a new sales process proposal implemented in the first quarter 2010 and leading to better sales results in the company to increase total income. Based on strenghts and weeknesses of current system and the theory of 8 Steps of Selling, the new system and strategy has been created to achieve maximum results in minimum amount of time. Methods: Data will be obtained by describtion analysis, SWOT analysis and SMART method. Results: The result of the thesis is to create and implement new sales process leading to better membership sales result in 2010. Key words: Sale, membership, Holmes Place, process, profit. 3
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Marketing strategy of Beachklub Praha - Pankrác
Bellová, Barbora ; Odehnalová, Jitka (advisor) ; Burianová, Monika (referee)
The main aim of this thesis is the analysis of marketing strategy of Beachklub Praha - Pankrác and the proposal of changes for the future. The theoretical part focuses on specifics of marketing of services, marketing planning and its phases, marketing communications and tools of the communications mix. The first chapter of the practical part offers the characteristic of Beachklub Praha - Pankrác and its services. The most important part of the thesis is the last chapter, which contains the analysis of marketing strategy, including analysis of the target group, the competition, marketing tools and communications mix. In the conclusion, there are proposals for improvements of the current marketing strategy.
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