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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Advertising vs Public Relations Throughout the Economic Crisis
 Bodnár, Marcel ; Postler, Milan (advisor) ; Frýdl, Martin (referee)
In my diploma thesis I inquire into mutual comparison of the two of the main communication industries in a marketing mix -- advertising and public relations. I also look deeper into how much the recent global economic crisis of 2009 -- 2010 has an impact on a development of those two industries in the Czech Republic. I am try to describe their common and different attributes, their possibilities in the communication mix, as well as I try to estimate a future development of both of the industries, based on a theoretical background and questionnaire research amongst advertising, PR and marketing professionals.
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Nové trendy uplatnení médií v komerčných komunikáciách
 Bodnár, Marcel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Táto bakalárska práca vymedzuje pojmy marketingové a komerčné komunikácie, reklama, reklamné výdaje a definuje jednotlivé reklamné médiá ? televíziu, rádio, tlač, Internet a ostatné médiá. Stručne popisuje históriu vývoja každého média a jeho výhody i nevýhody použitia jako reklamného média. Na základe výdajov do reklamných médií v Českej republike analyzuje ich použitie a načŕta trendy ich uplatnenia v budúcnosti. Práca obsahuje i odhad výdajov do reklamných médií v roku 2010.
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See also: similar author names
1 Bodnár, Maroš
1 Bodnár, Martin
1 Bodnár, Michal
2 Bodnár, Miroslav
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