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Psychology of mental experiencing in the context of self-actualisation
Balcarová, Martina ; Uhlář, Pavel (advisor) ; Heller, Daniel (referee)
This work handles the development of ideas about psychology of experiencing. These phenomenons are monitored on a platform of cognitive and humanistic psychology since their formation to present status including indicators of future progression. To a large extent also benefits from the contributions of phenomenology for understanding the experience. The work combined findings from the literature with data from introspection including my own. Experience and experiencing is viewed in the context of life events and personality development. This part is followed by the concept of self-actualization. As the transition between the two parts is used outline of humanistic psychology and self-actualization as a psychological phenomenon. Attention is directed to the ideas of main representants of humanistic psychology. The work focuses on the various developmental stages of the individual and his experiencing dependent on satisfying the needs from the perspective of selected psychological theories, it includes the phenomena of flow and sensation seeking. In the last part is outlined psychological research. It consists of two parts - both qualitative and quantitative. The qualitative part is made by examining a smaller number of respondents (5-7) and is focused on deeper examination of specific individuals...
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Consumer contests and the new technologies
Balcarová, Martina ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to provide a comprehensive overview of the role consumer contests take as a part of the marketing communications mix, the current legislation governing the issue of consumer contests in the Czech Republic, and especially on how to use the Internet and mobile devices to create a successful contest campaign. Special attention is paid to describing a variety of contest concepts as well as to the most current platforms that can be used in a contest execution. The work also includes an online survey, providing unique data on involvement and preferences of the respondents about consumer contests.
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Mobile operator´s marketing and internet
Balcarová, Martina ; Štědroň, Bohumír (advisor) ; Svatoš, Jan (referee)
Mobile operator's marketing and internet This bachelor thesis deals with marketing communications of the main three mobile operators on the Czech market and also gives a brief analysis of this market. The theoretical portion of the thesis is focused on current trends in marketing communications, internet and mobile marketing. The application section then describes the market of Czech mobile services providers - the historical and present progress of the market. The market analysis is followed by a summary of marketing activities of individual mobile service provider. The thesis is concluded by views on internet and mobile marketing of the mobile operators.
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