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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Customers Loayalty in E-commerce
 Šumavský, Jonatan ; Tahal, Radek (advisor) ; Stříteský, Václav (referee)
The objective of this thesis is to find those factors that help create customers loyalty in E-commerce. In the application part of this thesis the objective is to those factors for a specific E-commerce store Úžasnédárky.cz. To find these factors in this thesis we used community research methodology applied to the target group. This thesis also describes the evolution and history of the internet which allowed the birth of E-commerce. It also describes the phenomenon of loyalty and its specifics in online world. Some of the results of this thesis might be surprising, such as that seemingly trivial factors, such as prompt communication and its quality, compliance of an agreement or fast delivery of goods can dramatically increase customers loyalty and sometimes can even be a competitive advantage for the company.
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Lean Production
 Šumavský, Jonatan ; Klečka, Jiří (advisor) ; Kulovaný, František (referee)
The goal of this Bachelor's Thesis is to describe economic aspects of lean production and its implementation in general and than analyze functioning and implementing lean systems in specific company along with implementation of particular lean systems in the company. In the theoretical part, after a brief glance into the history of lean production, is described each part of this breakthrough phenomenon of the modern managerial practice. In the practical part I am trying to establish a 5S standard in BAEST, a. s. company at the workplace paint shop and evaluate lean systems, that has been already established, or are being implemented and propose measures that would improve the current situation and/or would accelerate the process of lean systems implementation. At the end of the Thesis the objectives outlined are reviewed and evaluated and described the main barriers of the lean systems implementation in local conditions.
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