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Sales Promotion and Advertising of Company
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the marketing communication of the company Wellness Atrium in order to support the area of sales promotion and advertising. The theoretical part deals with marketing, marketing communication and more detailed description of sales promotion and advertising. The practical part deals with the introduction of the company and also analyzes the current marketing situation. Subsequently, the proposed part is based on the analysis, which contains recommended suggestions for improving marketing communication in the field of sales promotion and advertising.
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Marketing Communication of a Specific Nutritional Therapist
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on developing proposals aimed at improving the marketing communication of a chosen nutritional therapist, particularly in the online environment. The implementation of these proposals should lead to better perception of the therapist, increased awareness of their services, and subsequently higher interest from new customers. The thesis addresses both the theoretical and practical aspects of this issue. The evaluation of the final part, based on analyses and approaches, serves as a basis for subsequent recommendations for strengthening the online marketing communication of the nutritional therapist.
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Sales Promotion and Advertising of Company
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the marketing communication of the company Wellness Atrium in order to support the area of sales promotion and advertising. The theoretical part deals with marketing, marketing communication and more detailed description of sales promotion and advertising. The practical part deals with the introduction of the company and also analyzes the current marketing situation. Subsequently, the proposed part is based on the analysis, which contains recommended suggestions for improving marketing communication in the field of sales promotion and advertising.
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