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Proposal of Improving Company Marketing Communication
Ďuránová, Lucie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
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Business Plan - Dining Room u MARKŮ
Ďuránová, Lucie ; Malá, Marie (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor's thesis is the business plan to establish a dining room U Marků, which will be located in the city of Letohrad and it will provide lunches as required by customers. The business plan determines theoretical terms, analyzes the current situation of the market and macro and micro environment. Based on the analysis in the proposal section, the business plan will be set up including the evaluation of usability.
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Proposal of Improving Company Marketing Communication
Ďuránová, Lucie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
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Business Plan - Dining Room u MARKŮ
Ďuránová, Lucie ; Malá, Marie (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor's thesis is the business plan to establish a dining room U Marků, which will be located in the city of Letohrad and it will provide lunches as required by customers. The business plan determines theoretical terms, analyzes the current situation of the market and macro and micro environment. Based on the analysis in the proposal section, the business plan will be set up including the evaluation of usability.
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