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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Segmentation of Infant Milks Market
 Čevela, Josef ; Koudelka, Jan (advisor) ; Sobol, Robert (referee)
The principal goal of the master thesis is to explore the similarities and possible differences among customers of infant milks. Based on those findings, the customers are clustered into various segments, which are extremely homogenous within each one, but significantly heterogeneous outside each of them. The second goal of the thesis is to suggest the best marketing solutions for each revealed segment. The work is divided into two parts, theoretical and practical. The theoretical part describes the process of market segmentation. The characteristics of the infant milk market and the description of infant milk types are described in the practical part. The customers' segmentation is designed according to primary and secondary research. Secondary data is based on data from project MML-TGI and content analysis. The data from my own primary research are processed by IBM SPSS statistics version 20. Among the main finding of the thesis was defining 5 segments of the infant milk customers. The work characterizes all of them and special term is chosen for each of the segment. Finally, the relevant marketing solutions are suggested for each of the segment.
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Marketing applications for dental clinic
 Čevela, Josef ; Procházková, Markéta (advisor) ; Gregor, Ladislav (referee)
The essay deals with the marketing strategy of the dental clinic, more specifically the dental clinic Sorriso DENTAL s.r.o. It also analyses and describes the marketing mix. Based on these things, it offers certain recommendations for the clinic and its marketing conception.
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See also: similar author names
2 Čevela, Jakub
1 Čevela, Jan
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