Original title: Aplikace marketingu na zubní klinice
Translated title: Marketing applications for dental clinic
Authors: Čevela, Josef ; Procházková, Markéta (advisor) ; Gregor, Ladislav (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce se zabývá marketingem na zubní klinice -- konkrétně zubní klinika Sorriso DENTAL s.r.o. Dále rozebírá a popisuje marketingový mix. Na základě toho pak nabízí určitá doporučení pro zubní kliniku a její provádění marketingu. The essay deals with the marketing strategy of the dental clinic, more specifically the dental clinic Sorriso DENTAL s.r.o. It also analyses and describes the marketing mix. Based on these things, it offers certain recommendations for the clinic and its marketing conception.
Keywords: Marketing mix; marketing the dental clinic; Sorriso DENTAL s.r.o.; marketing na zubní klinice; Marketingový mix; Sorriso DENTAL s.r.o.

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21787

Permalink: http://www.nusl.cz/ntk/nusl-17757


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses