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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Rebranding of the Czech Republic
 Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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The operational analysis of the chosen catering facility
 Čejpová, Ilona ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The goal of this bachelor thesis is to analyze service of the catering facility and to evaluate its position compared with competitors in the market. The thesis is divided into four thematic parts. The first part is theoretical and characterizes impotrance, types, categories of restaurants and its network in the country. Great deal of attention is also focused on the theory of marketing. The second part is a historical look at Prague's coffee business in the first half of the 20th century. The main part is the analysis of the chosen facility Cukrkávalimonáda. This cafeteria is analyzed in terms of location, material equipment and instruments of the marketing mix. The last section summarizes the current situation of the chosen facility using the SWOT analysis. Finally the corrective measures are proposed.
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See also: similar author names
4 Cejpová, Irena
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