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The Business Plan of the Establishment of a Travel Agency
Valentová, Denisa ; Krause, Josef (advisor) ; Šolc Čambálová, Lucie (referee)
This diploma thesis focuses on the establishment of travel agency and the creation of a business plan. The theoretical part explains basic concepts related to tourism and legislation associated with travel agencies. Furthermore creation of business plan, needed for the establishment of the travel agency is defined. The practical part deals with the real establishment of travel agency, i.e.the creation of business plan, which serves as a basis for the establishment of travel agency. For working out the business plan, the methods of market analysis and financial analysis were used. The aim of this thesis is the creation of real business plan for establishment of fictious travel agency. The outcome of working out of the business plan is the determinatione whether the establishment of travel agency is realistic and whether the agency is viable on the market.
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Evaluation of potential of consulting services in tourism - the establishment and development of the company ČambiTour
Čambálová, Lucie ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This diploma thesis deals with the evaluation of potential of consulting services in outgoing tourism. Based on several key research revealed that in the Czech Republic there is no specialized travel agency focused on consulting services. Demand for these services is quite high, people miss the personal approach and the opportunity to consult their holidays with a travel consultant. The solution could be to create a new travel agency ČambiTour with focuse on consulting services. Providing of these services, however, must be free of charge - Czechs have not been prepared to pay for these services yet. The main part of this thesis is focused on the establishment and development of new travel agency ČambiTour. Specifically, there is a business plan, marketing strategy and possible business risks analysis. There is also research of client satisfaction, SWOT analysis and possible options for future development of the company.
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Creating sightseeing tour to the selected destination
Čambálová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis was to create innovative, cost effective sight-seeing tour, where active learning about Thailand is daily alternated by rest at sea. Destinations are selected in an unusual combination, which currently are not offered by any travel agency. The tour is also characterized by an appropriate combination of air, road and water transport and interesting excursions, which are included in the price.Bachelor thesis is divided into two main chapters. The first chapter is devoted to the fundamental concepts that need to be well understood for the subsequent orientation in this thesis. The second chapter is dealing with the creation of the sightseeing tour to Thailand. In conclusion of this bachelor thesis it is considered if a target have been met and attachments make up the chapters of photos, spreadsheets and other important information.
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