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Competitive analysis of the hotel Dorint Don Giovanni
Duchoň, Tomáš ; Luštický, Martin (advisor) ; Dvořák, Jiří (referee)
The Master's Thesis is focused to the issue of competitiveness in Prague four star hotel. The goal of this work is to make strategic competitior analysis, map the current trends affecting tourism and on the basis of the evaluation results to formulate proposals and recommendations to the hotel's management. This work uses the selected analytical methods to determine the future direction of the hotel and eliminating its shortcomings.
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Business Plan
Randlová, Simona ; Dvořák, Jiří (advisor) ; Kaczor, Pavel (referee)
The aim of this thesis is the business plan focusing on the opening of a specialized store of women's clothing in the Tábor. This thesis is composed of a theoretical part, which build on the practical part. The theoretical part explains the individual concepts relating to business practices in terms of legislativ. There are also outlined the legal forms of business. The key theoretical part is chapter business plan, which focuses on the individual particulars of a business plan and methods that are used in the analysis of the enterprise environment. The practical part is processing the store business plan including a financial plan. In conclusion, the individual results are evaluated according to which it should be clear whether the plan was feasible.
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Business plan - Video Production
Šiška, Adrián ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
This thesis is focused on creating a business plan for the new company whose business is providing services of video production. The theoretical part is conceived as an exploration of literary sources for the definition of the basic concepts of business. The practical part proceeds to analyze the environment in which the company should exist. Based on this analysis there are identified opportunities and threats from the environment of the company and its strengths and weaknesses. In addition, this section includes company's marketing mix and financial plan. The final part contains an overall assessment of the feasibility of this business plan.
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Business Plan
Veselá, Jana ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
Theme of my thesis is to create a business plan for establishing a limited liability company, which will deal with buying and selling animal feed, including presentation and processing of important aspects affecting the business of the undertaking, further assessments of its feasibility and usefulness. The theoretical part describes the possibilities and forms of business and content of business plan. In the practical part are elaborated the various steps required to establish a new company and its business plan. For purpose of processing individual analysis was used information from Czech and European institutions, market analysis, communication with selected suppliers and potential customers.
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Strategic Analysis of an Enterprise
Šlechta, Pavel ; Dvořák, Jiří (advisor) ; Luštický, Martin (referee)
The subject of the diploma thesis is to identify and assess the current strategic position of company AUTO JAROV s.r.o. and to suggest the partial strategy and recommendations for the future development of the company. The theoretical part defines the theory of strategic management, especially analysis of the external and internal environment of the company which is followed with the methodology of making strategies. The practical part describes the selected analyzed company, analyzes the external environment of the company with a focus on field of sales of new and used vehicles. The next is internal analysis, which identifies strengths and weaknesses of the company. There is summary SWOT analysis at the end, which uses the conclusions of the conducted analysis and there is formulated strategies and recommendations for the company on that basis.
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Strategic analysis and its application in business
Derenchuk, Anastasia ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The aim of the master thesis is to create an optimal strategy for the future development of the selected firm, based on its strategic analysis and application of acquired theoretical economic knowledge in the specific business plan. The thesis is divided into two parts -- theoretical and practical. The theoretical part explains the main concepts and describes different analyses, which are then used in the practical part and lead to a final choice of a particular strategy, as well as give the basic information about the business plan, its structure and content. The practical part analyses the internal and external business environment. The information from each type of analysis is used to create the SWOT analysis. Based on the results of these analyses, the idea of the future company development has been elaborated, which is related to the above-mentioned mission and vision, and an appropriate strategy has been selected. As a result, the practical part presents a specific and realistic business plan for the changes to be made in the already existing beauty salon "ALLURE".
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Strategic Analysis of an Enterprise
Klusáčková, Radka ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The theme of this thesis is "Strategic Analysis of an Enterprise". The aim of my work is to carry out strategic analysis of Zedníček family farm with emphasis on external analysis using selected analytical methods. The external environment of the company and its opportunities and threats are evaluated using SWOT analysis. The internal environment is assessed, including the characterization of the strengths and weaknesses. The current strategic position of the company is formulated from the obtained information. The result of this work is proposal for the procedures and recommendations that could be implemented by Zedníček family farm to improve its market position.
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Analysis of Intellectual Property Protection of the Centre Algatech Project
Fučíková, Lenka ; Syrovátka, Oldřich (advisor) ; Dvořák, Jiří (referee)
This diploma thesis deals with the industrial and legal protection. The key issue is related to the research and development in the technology hall within the Centre Algatech project (Institute of Microbiology, Academy of Sciences of the Czech Republic). The aim is to analyze the possibilities of intellectual property protection of this project. The Centre Algatech should obtain an overview of all relevant solutions related to this problem of intellectual property.
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Business Plan
Humplík, Jaromír ; Dvořák, Jiří (advisor) ; Šír, Pavel (referee)
This thesis deals with both theoretical and practical business plan creation. The aim of the thesis is to answer whether the idea of setting up a fictional firm Sound Play, s.r.o., which performs its business in the area of sound system installation and illumination of cultural and other social events, shows signs of a successful potential business plan.
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Business Plan
Kučerová, Pavla ; Dvořák, Jiří (advisor) ; Poukar, Jiří (referee)
The aim of this thesis is to developing business plan to open new penzion. Thesis has two section. In the theoretical part are described terms about economy and business. In practical part is crated business plan for specific penzion, including analysis and financial analysis.
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