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The problem of authenticity of photograph: testimony evidence and historical consciousness
Černý, Vladimír ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The thesis points to the negative phenomenon of Holocaust denial, objective viewpoint of testimony, authenticity of photograph and background of historical consciousness in the context of postmodern situation. If we wanted to use objective testimony of photograph as a valid argument against Holocaust denial, we would have to declare the authenticity of photograph is invalid. The options of its manipulation, both content and meaning, are examined through semiotics of Peirce, mainly through trichotomy icon, index and symbol. In today's pluralistic time, the historical consciousness is proposed as a possible starting point of examination of historical sources, including photograph. Key words Photograph, authenticity, manipulation, Peirce, historical consciousness, Holocaust.
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Movement and multiplicity. Ontological dimension of painting in Gilles Deleuze's works.
Sluková, Tereza ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
Annotation: The aim of the thesis is to verify the claim that movement and multiplicity in the works of Francis Bacon, as interpreted by Deleuze, become novel ontological features of the paintings; at the same time, Deleuze's critical reading of Bacon's thoughts and other texts foregrounds the relationships of representation and interpretation, thus making Deleuze's concepts applicable to the philosophical refexion of the theory of painting. The chief goals of the thesis are therefore to understand the rhizomatic thinking in the perception of the artwork and to emphasize the problem-riddled nature of the relationship of representation and interpretation in the works of Gill Deleuze. By way of comparison of two actual texts it will be demonstrated that the endeavour by Deleuze to use the rhizome concept to transcend represention is doomed when confined to the level of immanence. What is thus arrived at is a far more fundamental topic of the relationship of the levels of immanence and consistence.
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Verbal and Visual Contents at the Title Pages of Newspaper Aha! and their Semiotic Productin
Protiva, Luboš ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
The title page is clearly the main representative of the print media, which often determines their success or failure. An even greater justification for the tabloid newspapers whose everyday existence depends on nonabonent readers. A typical representative of tabloid domestic news is Aha!, which creates his main communicator with no real functioning of the theoretical model. This does not mean that it does not work with repetitive characters or signs in this work to clearly identify key elements for creating and thus the theoretical framework that can be used in practice. To this will serve as an analysis relating to the actual Aha!, so comparisons with by the Lidove noviny and Hospodarske noviny. Researched topic will also be given one of the topical issues related images and text.
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Visual Narrative Elements in Human-Computer Interaction
Galová, Ružena ; Brejcha, Jan (advisor) ; Fišerová, Michaela (referee)
User interface elements and the order in which they are organized and perceived by the user are creating particular narrative - visual narrative. This narrative, which is interpreted by users, should serve as a visual tool to guide users through the process of interaction. Meaning of the interface is created through visual relationships and their hierarchy. Visual narrative can guide the user through the necessary steps of interaction by using an appropriate spacing and enhancing of interfaces elements. Presentational diploma thesis demonstrates that structure of visual narrative has a particular impact on a quality of human-computer interaction. The case study represents application of constructed principles on the selected web pages of airline reservation systems.
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Spin Doctoring
Vozková, Markéta ; Švantner, Martin (advisor) ; Fišerová, Michaela (referee)
1 ABSTRACT The aim of this text is to provide an analysis of the phenomenon of spin doctoring in the Euro-Atlantic area. Spin doctors are educated people in the fields of semiotics, cultural studies, public relations, political communication and especially familiar with the infrastructure and the functioning of the media industry. Critical reflection of manipulative communication techniques puts spin phenomenon in historical perspective and traces its practical use in today's social communication in Western society. Using the concept of semiology and explore possibilities of interpersonal communication techniques and characteristics of the spin doctor. We present a compilation of persuasive techniques. We follow the sign systems, specific channels and media that are used by spin doctors. We evaluate how the different channels vary in relation to the effective application of spin. We focus on the significance of the rise of new media in social communication and mediation and explore the impact of proliferation of Access to the Net to individuals' participation in the democratic process. We ask for reconfiguration mode of participation in democracy, media influence and manipulation of public opinion. The study is supplemented by examples and case studies. Key words: spin, spin doctoring, spin doctor,...
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Media image of Czech and France politics
Serbusová, Monika ; Zbořil, Zdenek (advisor) ; Fišerová, Michaela (referee)
The hypothesis of this diploma thesis is that the French and Czech media informed differently about their domestic political situation as well as about political situation of the other country. This should be in accordance to theories of Michel Foucault and Roland Barthes, concerning language as a tool of power. Are media acting like an instrument of power of their own countries? The research in this thesis is based on qualitative content analysis of relevant texts. Content analysis is complemented by analysis of the accompanying photos. Texts and images are taken from selected Czech and French newspapers (such as Le Monde, Le Figaro, L'Equipe, Libération, Lidove noviny, Pravo, Mlada fronta Dnes), which appeared during the Czech presidency of the European Union. The work focuses on news, comments and analysis articles. These sources are searched for statements that are calling attention to the specific meanings of the meanings of common, whether the statements of facts, or expressive. Statements are analysed not only in terms of their frequency, but in particular as a meaning system.
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The Cruel Sounds
Csákayová, Nina ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
The presented diploma work brings the theory of noise music with the main reason to clarify the pragmatics of its forming and effects. The base of the theory in construct ob the ideas of Antonin Artaud, their reflections and externalizations in the post-structuralist philosophical discourse and intermedial fine arts. Because of the topic, work also observes trends in artictic comunication trough the noise. The aim of work is to formulates the own theory of noise music trough the postulation of cruelty in the artistic speech with emphasis on the explanation of transgresive experience during the noise music performance. The results of the work contributes to the theory of appropriation trough the description of specific medium transmission in the immanent space.
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Myself Picture's Design in the Virtual Reality
Průchová, Andrea ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
Diploma work Self-portrait's construction within virtual reality works on theoretical base on the topic of man's digital photography displaced at the profile's web sites of internet social networks. The text evolves ontological concepts of the virtual reality and the rhizomatic antistructure in order to point out to the contemporary problem of the "new" media thinking transformation as well as the changing of visual perception of the digital portrait photography coming with new media. The unsolved situation of this transformation leads to the process of web site man's digital photograhies politisation, which the recipient ascribes the role of politician agent to. The work explains the process of photography politisation as a specific kind of co-acting of two types of visuality, that bring a new discussion and a new menace connected with digital photography online exposing to the society. The text's support in psychoanalysis and social constructivist way of thinking allows present the explorational theme as the interdisciplinary problem with the roots much further than there, where is discussed the question of safe online data sharing.
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Modular and Database Cinema
Chytilová, Marie ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
In this thesis, I present modular and database cinema characterized by nonlinear story and complex structure. I give examples of modular and database cinema, provide different approaches regarding movies with nonlinear narrative and mention basic principles of classical cinema to show the difference. I am taking a closer look at these films and doing a comparison. Modular cinema needs an audience which actively participates in giving a meaning to the particular film. This active audience can be equated to the new media user which can be characterized not only as a recipient of new media products but also as a creator, co-author and explorer. That is why I am focusing on new media from the point of their users, showing the changes in this media-user relation and summarizing what is new about new media. Database cinema reflects a database form which became a necessary part of new media as well as of our daily lives. When analyzing characteristics of new media and complex structure cinema I suggest a potential relation between new media and modular and database cinema from the point of their users.
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Time in Film. Comparison of the Conception of Jan Mukařovský and Gilles Deleuze
Kadlecová, Vladimíra ; Fišerová, Michaela (advisor) ; Michalovič, Peter (referee)
The topic of my diploma thesis is a comparison of speculation about a film from two perspectives. Firstly, it deals with the approach of Jan Mukařovský, a Czech structuralist, who was one of the first in the Czech context to explore the time concept in a film. Secondly, it considers the approach of Gillese Deleuze, who was accredited with the new view on the time-image in a film, however, much later than Jan Mukařovský. The aim of the paper is to explain the way the approaches of Mukařovský and Deluze relate to other approaches of thinking about time in films, the influence of other concepts of their time that they both theoretically based their views on, as well as specifying the films that became the starting points of exploring the time in films. The method of comparison is divided into three aspects, as three comparison levels.
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